Yahoo · Oct 27, 2026
BUILD-A-BEAR OPENS THE VAULT FOR 30TH ANNIVERSARY WITH NEW PLUSH INSPIRED BY ORIGINAL MASCOT BEAREMY®
Build-A-Bear Workshop® is kicking off its 30th anniversary celebration with a new Bearemy® plush inspired by the brand's original 1999 mascot. Available beginning Oct. 27, the nostalgic vault drop launches "30 Years of the Stuff You Love," a year-long celebration featuring iconic vault favorites, special-edition products, collaborations and anniversary moments. The drop will also give back, with $3 from every Bearemy sold donated to the Build-A-Bear Foundation, a U.S. not-for-profit organization


