NYSE · MCD
Consumer Cyclical · Restaurants
$242.50
Up+$4.19 (+1.76%)
Updated Oct 16, 2026, 4:23 AM
SID Score
5.7/10
Composite research score
Smart Money
58/100
Neutral
Price performance · MCD
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 15, 2026
MCD closed at $242.50 after 21 trading sessions, down 2.41% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | $242.76 | $245.46 | $241.76 | $242.50 | 6.61M |
| Oct 14, 2026 | $235.31 | $238.31 | $234.2301 | $238.31 | 5.21M |
| Oct 13, 2026 | $237.60 | $238.25 | $235.07 | $235.81 | 4.55M |
| Oct 12, 2026 | $235.23 | $236.135 | $232.50 | $235.65 | 4.37M |
| Oct 9, 2026 | $235.97 | $237.50 | $234.14 | $235.23 | 5.98M |
| Oct 8, 2026 | $231.21 | $237.50 | $230.20 | $236.90 | 11.37M |
| Oct 7, 2026 | $231.85 | $233.98 | $230.601 | $230.88 | 4.66M |
| Oct 6, 2026 | $233.345 | $234.30 | $231.70 | $232.45 | 5.64M |
| Oct 5, 2026 | $231.90 | $233.08 | $229.20 | $233.04 | 5.6M |
| Oct 2, 2026 | $232.70 | $233.00 | $230.825 | $231.89 | 6.43M |
| Oct 1, 2026 | $231.54 | $232.84 | $229.61 | $231.83 | 5.94M |
| Sep 30, 2026 | $234.23 | $234.97 | $230.88 | $230.94 | 5.58M |
| Sep 29, 2026 | $232.20 | $236.01 | $232.06 | $233.98 | 5.25M |
| Sep 28, 2026 | $235.735 | $237.48 | $233.23 | $233.60 | 5.37M |
| Sep 25, 2026 | $236.78 | $238.00 | $235.29 | $236.50 | 6.54M |
| Sep 24, 2026 | $239.70 | $242.56 | $237.02 | $237.02 | 7.39M |
| Sep 23, 2026 | $250.29 | $250.32 | $234.03 | $238.32 | 16.61M |
| Sep 22, 2026 | $250.68 | $252.06 | $249.37 | $250.35 | 5.02M |
| Sep 21, 2026 | $249.41 | $250.38 | $246.5209 | $247.88 | 6.33M |
| Sep 18, 2026 | $248.27 | $250.4499 | $247.65 | $248.24 | 9.58M |
| Sep 17, 2026 | $250.30 | $250.5995 | $248.10 | $248.48 | 4.95M |
The latest Smart Investors Daily articles mentioning MCD.
Company
Market Activity
Research & News
MCD research
Company profile and research snapshot.
McDonald's is the world's largest restaurant brand, with nearly $131 billion in systemwide sales across more than 44,000 restaurants and over 100 markets. The quick-service chain built its early reputation on speed, consistency, and affordable hamburgers, and today its global menu spans burgers, chicken, breakfast, and beverages that have helped popularize American fast-food cuisine worldwide. The firm derives the bulk of its revenue from franchise royalties and rent (about 61%), with the remainder stemming from company-operated restaurants across three segments: the United States (41% of systemwide sales), international operated markets (34%), and international developmental/licensed markets (25%).
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 8, 2026 | Bernstein | Market Perform | — |
| Oct 6, 2026 | Keybanc | Overweight | — |
| Oct 5, 2026 | Wells Fargo | Overweight | — |
| Oct 5, 2026 | Guggenheim | Neutral | — |
| Sep 29, 2026 | JP Morgan | Overweight | — |
No generated briefing is available yet.
Yahoo · Oct 15, 2026
The Beverage Boom Is Drawing Bigger Competitors Dutch Bros Inc. (NYSE:BROS) has expanded rapidly by selling customizable drinks through drive-through shops, but the model is being tested as larger restaurant chains introduce competing beverages. McDonald’s began rolling out additional refreshers and crafted sodas in 2026, while Starbucks has been rebuilding traffic under Brian Niccol. Both […]
Yahoo · Oct 15, 2026
McDonald’s Corporation (NYSE:MCD) has earned a reputation for steady dividends thanks to its global network of franchises, strong royalty income, and pricing power. But if you’re investing for income, it’s important to look past the company’s defensive reputation. The real question is whether McDonald’s can keep growing earnings enough to support ongoing dividend increases and […]
Yahoo · Oct 15, 2026
It just graduated to Dividend King.
Yahoo · Oct 15, 2026
Yum! Brands (YUM), McDonald's (MCD), and Restaurant Brands International (QSR) face mixed Q3 results
Interpretive context generated from the platform’s current data sources.
McDonald's Corporation shares have experienced sustained downward pressure across multiple timeframes, with the stock trading at $238.31 per SID market data. MCD has declined 8.42% over the past month, 11.0% over three months, and 24.1% over the trailing twelve months, reflecting significant erosion in shareholder value. The stock is trading well below both its 50-day moving average of $254.36 and its 200-day moving average of $289.62, confirming a bearish technical posture according to Massive/Polygon data. The 14-day RSI sits at 43.9, approaching oversold territory but not yet triggering a reversal signal. McDonald's current market capitalization stands at approximately $221.3 billion, and its beta of 0.521 indicates the stock has historically exhibited lower volatility than the broader market. Average daily trading volume is approximately 3.13 million shares, suggesting consistent institutional participation despite the ongoing decline.
McDonald's Corporation currently trades at a price-to-earnings ratio of 26.37, per SID market data, which remains elevated relative to broader market averages despite the stock's significant price decline. The PEG ratio stands at 8.83, suggesting that the current earnings multiple is not well supported by the company's projected growth rate. The company's negative price-to-book ratio of -80.18, according to SEC filings, reflects McDonald's deeply negative book value — a consequence of its extensive share repurchase programs and significant long-term debt obligations that exceed total assets. McDonald's offers a dividend yield of approximately 2.31%, providing income to shareholders amid the price downturn. Classified within the Consumer Cyclical sector, the company's valuation metrics indicate that while it commands a premium multiple typical of franchise-heavy business models, its growth-adjusted valuation and leveraged balance sheet warrant careful scrutiny from fundamental investors evaluating entry points at current levels.
McDonald's Corporation registers a smart money composite score of 58 out of 100, generating a neutral signal per SID market data. The institutional component scores a perfect 25 out of 25, indicating robust and sustained ownership among large asset managers and pension funds. Insider activity scores 16.6 out of 25, supported by 8 insider transactions over the past 90 days according to SEC Form 4 filings, comprising 5 purchases and 3 sales. The net buying bias among corporate insiders suggests a degree of confidence in the company's long-term trajectory despite recent share price weakness. Dark pool activity registers at 12.0 out of 25, indicating moderate but unremarkable off-exchange trading volume. Congressional trading activity scores just 4.8 out of 25, reflecting minimal recent engagement from members of Congress per 13F institutional filings and congressional disclosure records. The divergence between strong institutional conviction and subdued dark pool and congressional activity contributes to the overall neutral composite reading.
McDonald's Corporation faces a series of upcoming quarterly earnings reports, with consensus analyst estimates projecting steady profitability through fiscal 2026, per SID consensus data. The nearest reporting date is August 5, 2026, with analysts estimating earnings per share of $3.34, according to company earnings reports and analyst consensus forecasts. Subsequent quarters carry identical estimates of $3.34 for the August 10 and August 14 reporting periods, while the November 4 quarter projects a modest increase to $3.38 per share. The clustering of estimates around $3.34 suggests analysts anticipate stable but relatively flat sequential earnings growth across the first three periods. The slight uptick to $3.38 in the fourth period may reflect expectations for seasonal strength or pricing-driven margin improvements. No actual results are yet available for these forward periods, making upcoming earnings releases critical catalysts that could either validate or challenge the current consensus trajectory and the stock's depressed valuation.
Recent Wall Street coverage of McDonald's Corporation reflects a cautiously constructive consensus, per SID consensus data. Three of the five most recent analyst actions carry Overweight ratings: JP Morgan reiterated its Overweight stance on September 29, followed by Wells Fargo and KeyBanc, both reaffirming Overweight on October 5 and October 6, respectively, according to Wall Street analyst reports. Guggenheim maintained its Neutral rating on October 5, while Bernstein reiterated a Market Perform assessment on October 8. Notably, none of the recent actions involved upgrades or downgrades — all five were reiterations of existing positions, suggesting analysts are holding steady despite the stock's 24.1% year-over-year decline. The predominance of Overweight ratings from major bulge-bracket firms indicates that a majority of covering analysts view the current pullback as presenting favorable risk-reward characteristics, though the absence of any Strong Buy or outright Buy recommendations signals that conviction levels remain measured amid ongoing macroeconomic uncertainties affecting the consumer discretionary landscape.
The latest Smart Investors Daily articles mentioning MCD.
