Yahoo · Sep 2, 2026
NIQ and Similarweb Advance Agentic Commerce Measurement for the AI Shopping Era
CHICAGO, September 02, 2026--NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE: SMWB). The companies are collaborating on a new solution to help brands, retailers and technology platforms understand how products are purchased in an increasingly agentic economy.

