NASDAQ · BZUN
Consumer Cyclical · Specialty Retail
$2.84
Up+$0.04 (+1.43%)
Updated Aug 23, 2026, 11:28 AM
SID Score
5.2/10
Composite research score
Smart Money
—
Institutional and insider signal
Price performance
1M range · 20 trading sessions · Daily adjusted prices
BZUN closed at $2.84 after 20 trading sessions, up 0.71% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 21, 2026 | $2.86 | $2.90 | $2.84 | $2.84 | 136.63K |
| Aug 20, 2026 | $2.958 | $2.958 | $2.765 | $2.80 | 56.95K |
| Aug 19, 2026 | $2.76 | $2.83 | $2.7211 | $2.815 | 207.23K |
| Aug 18, 2026 | $2.82 | $2.82 | $2.73 | $2.73 | 88.6K |
| Aug 17, 2026 | $2.85 | $2.90 | $2.76 | $2.78 | 124.9K |
| Aug 14, 2026 | $2.89 | $2.89 | $2.83 | $2.83 | 122.5K |
| Aug 13, 2026 | $2.80 | $2.895 | $2.78 | $2.89 | 148.85K |
| Aug 12, 2026 | $2.86 | $2.90 | $2.815 | $2.82 | 181.97K |
| Aug 11, 2026 | $2.90 | $2.93 | $2.85 | $2.91 | 69.82K |
| Aug 10, 2026 | $2.96 | $3.025 | $2.89 | $2.93 | 126.12K |
| Aug 7, 2026 | $2.94 | $2.99 | $2.88 | $2.96 | 367.59K |
| Aug 6, 2026 | $2.93 | $2.9725 | $2.89 | $2.90 | 116.32K |
| Aug 5, 2026 | $3.05 | $3.05 | $2.92 | $2.96 | 171.85K |
| Aug 4, 2026 | $3.01 | $3.065 | $2.97 | $3.02 | 199.01K |
| Aug 3, 2026 | $3.098 | $3.098 | $2.95 | $3.01 | 170.47K |
| Jul 31, 2026 | $2.94 | $2.98 | $2.845 | $2.87 | 165.13K |
| Jul 30, 2026 | $3.04 | $3.05 | $2.91 | $2.98 | 205.4K |
| Jul 29, 2026 | $2.89 | $3.1599 | $2.89 | $3.08 | 436.22K |
| Jul 28, 2026 | $2.82 | $2.905 | $2.7711 | $2.89 | 210.7K |
| Jul 27, 2026 | $2.60 | $2.84 | $2.60 | $2.82 | 638.51K |
The latest Smart Investors Daily articles mentioning BZUN.
BZUN research
Company profile and research snapshot.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Nov 26, 2024 | Citigroup | Buy | — |
| Aug 30, 2024 | CLSA | Hold | — |
| Feb 8, 2024 | Daiwa Capital | Buy | — |
| Aug 29, 2023 | HSBC | Hold | — |
| Aug 15, 2023 | Citigroup | Buy | — |
No generated briefing is available yet.
SeekingAlpha · Jun 12, 2026
Baozun's pivot to high-margin services, AI-driven efficiency, and diversified platform exposure drives margin expansion. Read why BZUN stock is upgraded to hold.
SeekingAlpha · Jun 11, 2026
Baozun (BZUN) buy thesis: insider buying signals confidence, BBM growth, BEC turnaround, and AI cost cutsâplus low P/S and P/E.
Finnhub · May 11, 2026
SHANGHAI - Baozun Inc. , a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the first quarter...
Yahoo · Jan 12, 2026
Asian equities traded in the US as American depositary receipts kicked off the week sharply higher M
Interpretive context generated from the platform’s current data sources.
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The latest Smart Investors Daily articles mentioning BZUN.
