Yahoo · Aug 7, 2026
3 Toys & Games Stocks Poised to Benefit From Industry Tailwinds
Hasbro, Mattel and JAKKS Pacific could benefit from licensed franchises, STEM demand and emerging markets, but tariffs and cost pressures remain key risks.
MA
NASDAQ · MAT
Mattel, Inc.
Consumer Cyclical · Leisure
$15.03
Up+$0.15 (+1.01%)
Updated Aug 15, 2026, 9:34 AM
SID Score
6.4/10
Composite research score
Smart Money
62/100
Neutral
- Market cap
- 6.82B
- P/E ratio
- 15.64
- Dividend yield
- 0.00%
- 52-week range
- $12.73 – $22.48
- Volume
- 3.27M
- Avg. volume
- 3.98M
Price performance
MAT price history
1M range · 21 trading sessions · Daily adjusted prices
MAT closed at $15.03 after 21 trading sessions, up 5.10% for the selected period.
- Last close
- $15.03
- Period change
- +5.10%
- Period low
- $14.14
- Period high
- $15.44
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 14, 2026 | $14.92 | $15.14 | $14.86 | $15.03 | 3.27M |
| Aug 13, 2026 | $14.68 | $14.925 | $14.47 | $14.88 | 2.82M |
| Aug 12, 2026 | $14.84 | $15.06 | $14.605 | $14.65 | 3.15M |
| Aug 11, 2026 | $14.68 | $15.21 | $14.655 | $15.03 | 2.74M |
| Aug 10, 2026 | $14.64 | $14.79 | $14.55 | $14.74 | 3.13M |
| Aug 7, 2026 | $14.44 | $14.795 | $14.39 | $14.79 | 3.42M |
| Aug 6, 2026 | $14.60 | $14.755 | $14.19 | $14.49 | 4.1M |
| Aug 5, 2026 | $15.65 | $15.65 | $14.33 | $14.46 | 8.4M |
| Aug 4, 2026 | $14.81 | $14.90 | $14.527 | $14.86 | 5.87M |
| Aug 3, 2026 | $15.32 | $15.41 | $14.88 | $14.88 | 4.05M |
| Jul 31, 2026 | $15.235 | $15.235 | $15.015 | $15.09 | 2.81M |
| Jul 30, 2026 | $15.27 | $15.275 | $14.99 | $15.21 | 3.47M |
| Jul 29, 2026 | $15.36 | $15.525 | $15.23 | $15.37 | 3.53M |
| Jul 28, 2026 | $14.89 | $15.50 | $14.87 | $15.44 | 4.2M |
| Jul 27, 2026 | $14.51 | $14.82 | $14.475 | $14.80 | 3.15M |
| Jul 24, 2026 | $14.21 | $14.37 | $14.105 | $14.34 | 2.61M |
| Jul 23, 2026 | $14.27 | $14.345 | $14.12 | $14.24 | 4.27M |
| Jul 22, 2026 | $14.24 | $14.485 | $13.99 | $14.40 | 4.57M |
| Jul 21, 2026 | $14.17 | $14.56 | $14.12 | $14.20 | 5.29M |
| Jul 20, 2026 | $14.34 | $14.47 | $14.105 | $14.14 | 7.24M |
| Jul 17, 2026 | $14.70 | $14.795 | $14.2539 | $14.30 | 4.58M |
Latest MAT news
The latest Smart Investors Daily articles mentioning MAT.
Stock researchCompany · Overview
MAT research
Overview
Company profile and research snapshot.
Company profile
Mattel manufactures and markets toy products that are sold to its wholesale and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $20.00
- Implied upside
- —
- Analysts
- 19
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jul 14, 2026 | Roth Capital | Neutral | — |
| Jul 10, 2026 | Citigroup | Neutral | — |
| Jul 9, 2026 | Goldman Sachs | Sell | — |
| Jun 26, 2026 | Goldman Sachs | Neutral | — |
| Apr 30, 2026 | JP Morgan | Underweight | — |
News briefing
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Yahoo · Aug 7, 2026
Kevin O’Leary, aka ‘Mr. Wonderful,’ on crypto, winning in AI and 3 things all business owners must know
What Kevin O’Leary learned from Steve Jobs: You only need to get three things done every day. Just three.
Yahoo · Aug 5, 2026
Has Mattel (MAT) Fallen Far Enough To Look Reasonable?
Mattel stock has had a tough run over the last few years, yet the valuation checks still lean cheap. This sets up a clear question about whether current pricing reflects too much pessimism or leaves room for a rebound. Mattel shares have declined 34.0% over the past 5 years, which shows how sustained the pressure on the stock has been despite recent shorter term moves. The new worldwide licensing partnership tied to Lucha Libre AAA may support future brand reach and product demand. The risk...
Yahoo · Aug 5, 2026
‘Masters Of The Universe’ And ‘Toy Story 5' Boost Mattel Sales As Profits Fall By $18 Million
Mattel executives called the "Masters of the Universe" a success in terms of toy sales despite disappointing box office results.
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
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