Yahoo · Oct 8, 2026
Sector Update: Consumer Stocks Mixed Thursday Afternoon
Consumer stocks were mixed Thursday afternoon, with the State Street Consumer Staples Select Sector
NYSE · PEP
PepsiCo, Inc.
Consumer Defensive · Beverages - Non-Alcoholic
$128.34
Up+$4.61 (+3.73%)
Updated Oct 9, 2026, 3:21 AM
SID Score
5.3/10
Composite research score
Smart Money
61/100
Neutral
- Market cap
- 203.81B
- P/E ratio
- 28.25
- Dividend yield
- 4.38%
- 52-week range
- $123.47 – $171.48
- Volume
- 24M
- Avg. volume
- 7.38M
Price performance · PEP
PEP price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 8, 2026
PEP closed at $128.34 after 21 trading sessions, down 6.08% for the selected period.
- Last close
- $128.34
- Period change
- -6.08%
- Period low
- $123.73
- Period high
- $136.65
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 8, 2026 | $124.305 | $129.50 | $124.05 | $128.34 | 24M |
| Oct 7, 2026 | $125.925 | $126.435 | $123.47 | $123.73 | 13.34M |
| Oct 6, 2026 | $125.66 | $127.21 | $124.625 | $125.71 | 10.03M |
| Oct 5, 2026 | $125.85 | $126.05 | $124.215 | $125.65 | 8.83M |
| Oct 2, 2026 | $125.96 | $126.30 | $125.16 | $125.89 | 6.09M |
| Oct 1, 2026 | $126.94 | $127.31 | $125.525 | $125.60 | 8.54M |
| Sep 30, 2026 | $128.90 | $129.98 | $126.70 | $126.72 | 9.81M |
| Sep 29, 2026 | $126.51 | $128.94 | $126.42 | $128.69 | 8.42M |
| Sep 28, 2026 | $127.48 | $128.75 | $126.721 | $128.50 | 7.51M |
| Sep 25, 2026 | $127.75 | $128.72 | $126.90 | $128.63 | 6.71M |
| Sep 24, 2026 | $131.02 | $131.19 | $128.11 | $128.15 | 9.64M |
| Sep 23, 2026 | $131.085 | $131.39 | $129.215 | $130.18 | 8.18M |
| Sep 22, 2026 | $130.41 | $131.41 | $129.93 | $131.19 | 7.75M |
| Sep 21, 2026 | $129.65 | $130.22 | $127.98 | $129.59 | 12.01M |
| Sep 18, 2026 | $132.21 | $132.30 | $129.55 | $129.75 | 23.54M |
| Sep 17, 2026 | $134.78 | $134.91 | $132.93 | $133.66 | 10.56M |
| Sep 16, 2026 | $135.415 | $136.05 | $134.235 | $134.34 | 6.89M |
| Sep 15, 2026 | $135.765 | $136.03 | $134.75 | $135.50 | 8.18M |
| Sep 14, 2026 | $138.00 | $138.80 | $136.145 | $136.34 | 10.76M |
| Sep 11, 2026 | $137.31 | $137.49 | $136.04 | $136.32 | 8.77M |
| Sep 10, 2026 | $137.50 | $137.79 | $136.48 | $136.65 | 7.45M |
Latest PEP news
The latest Smart Investors Daily articles mentioning PEP.
Stock researchCompany · Overview
Company
Market Activity
Research & News
PEP research
Overview
Company profile and research snapshot.
Company profile
PepsiCo is a global leader in snacks and beverages, owning well-known household brands including Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos, among others. The company dominates the global savory snacks market and also ranks as the second-largest beverage provider in the world (behind Coca-Cola) with diversified exposure to carbonated soft drinks, or CSD, as well as water, sports, and energy drink offerings. Convenience foods account for approximately 58% of its total revenue, with beverages making up the rest. Pepsi owns the bulk of its manufacturing and distribution capacity in the US, but uses bottlers overseas for beverages. International markets made up 40% of both total sales and operating profits in 2024.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Hold
- Average target
- $158.33
- Implied upside
- —
- Analysts
- 16
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 6, 2026 | RBC Capital | Sector Perform | — |
| Oct 5, 2026 | Wells Fargo | Equal-Weight | — |
| Oct 2, 2026 | UBS | Buy | — |
| Oct 1, 2026 | Barclays | Equal-Weight | — |
| Sep 30, 2026 | Evercore ISI Group | In-Line | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 8, 2026
PepsiCo, Inc. Q3 2026 Earnings Call Summary
Moby summary of PepsiCo, Inc.'s Q3 2026 earnings call
Yahoo · Oct 8, 2026
PepsiCo Faces Increasing Pressure as Weight Loss Drugs and Inflation Weigh On Sales
Key Stats for PepsiCo StockPrice change for PepsiCo stock in the last 6 months: -20%$PEP Stock Price as of Oct. 7: $12452-Week High: $172$PEP Stock Price Target: $149What Happened?PepsiCo (PEP:NASDAQ) is under pressure ahead of its quarterly earnings report on Thursday.
Yahoo · Oct 8, 2026
PepsiCo Lowers Guidance; Levi Strauss Sales Growth Disappoints | Stock Movers
On this episode of Stock Movers: - PepsiCo (PEP) shares are lower after the company decreased its profit outlook, with its recovery in North America taking longer than expected. PepsiCo faces higher costs in North America that are weighing on margins, and will be raising some prices in the coming months after cutting prices on some marquee brands earlier this year. - Microsoft (MSFT) shares are following news the company's Xbox unit is formalizing its film and TV foray with a new division called XP to expand its franchises into other media. - Levi Strauss (LEVI) is lower after it posted the slowest growth in its direct-to-consumer channels since late 2022, in part due to a marketing misstep. The company expects direct-to-consumer growth for the current quarter to increase by a mid-single digit, after changing its marketing to focus on low-rise jeans.
AI research layers
Interpretive context generated from the platform’s current data sources.
PepsiCo Stock Performance
PepsiCo shares have experienced sustained downward pressure across multiple timeframes, with the stock trading at $123.73 as of the latest session. Per SID market data, PEP has declined 8.66% over the past month and 14.51% over the trailing twelve months, reflecting persistent selling pressure in the Consumer Defensive sector. The stock is trading significantly below both its 50-day moving average of $136.49 and its 200-day moving average of $149.90, indicating a firmly bearish technical posture. The 14-day relative strength index stands at 18.9, placing PEP deep in oversold territory well below the conventional 30 threshold. According to Massive/Polygon data, average daily trading volume is approximately 7.38 million shares. PepsiCo's beta of 0.421 reflects its historically low volatility relative to the broader market, yet recent price action has deviated sharply from that defensive profile. The current market capitalization stands at approximately $203.8 billion.
PepsiCo Valuation Analysis
PepsiCo currently trades at a price-to-earnings ratio of 28.25, which remains elevated for a Consumer Defensive company despite the stock's significant price decline over the past year. Per SID market data, the price-to-book ratio stands at 10.52, reflecting the substantial premium the market places on PepsiCo's brand portfolio and intangible assets. The PEG ratio is deeply negative at -6.76, according to SEC filings, suggesting that earnings growth expectations have turned negative relative to the current valuation multiple. This metric signals that analysts see limited near-term earnings expansion to justify the existing P/E level. PepsiCo's dividend yield has risen to 3.77% as the share price has fallen, making it increasingly attractive on an income basis relative to its historical average. The combination of a high earnings multiple, negative PEG ratio, and elevated price-to-book suggests the market is pricing in near-term headwinds while still valuing PepsiCo's long-term franchise strength.
Smart Money Activity for PEP
Smart money indicators for PepsiCo present a mixed but notable picture, with an overall smart money score of 65 and a neutral signal per SID market data. The most striking data point comes from insider activity: according to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, all of which were purchases with zero sells recorded. This unanimously bullish insider buying pattern earned PEP an insider score of 22.4 out of 25, suggesting that company executives and directors view the current price decline as a buying opportunity. Institutional positioning is equally strong, scoring a perfect 25 out of 25 based on 13F institutional filings, indicating robust accumulation by large asset managers. However, dark pool activity scores a modest 12.5 out of 25, and congressional trading activity is minimal at 4.7 out of 25. The divergence between strong insider and institutional conviction and weaker alternative flow signals accounts for the overall neutral composite reading despite clearly bullish positioning from those closest to the company.
PepsiCo Earnings Outlook
PepsiCo's recent earnings results show a mixed trajectory, according to company earnings reports. In the April 2026 quarter, PEP reported earnings per share of $1.61, exceeding the consensus analyst estimate of $1.55 by $0.06, representing a positive surprise of approximately 3.9%. However, the July 2026 quarter saw a slight miss, with actual EPS of $2.20 coming in just below the $2.21 estimate by one cent. Looking ahead, analysts estimate EPS of $2.24 for the quarter reporting in February and $2.29 for the October period, per analyst estimates. The sequential improvement in estimates from $1.55 to $2.29 reflects the typical seasonality in PepsiCo's business, with stronger results expected in the back half of the fiscal year driven by peak beverage consumption periods. The narrow earnings miss in the most recent reported quarter may have contributed to the stock's ongoing weakness.
Wall Street Analyst Ratings for PEP
Wall Street consensus on PepsiCo remains largely cautious, with the majority of recent analyst actions reiterating hold-equivalent ratings. Per SID consensus data, RBC Capital maintained its Sector Perform rating on October 6, 2026, while Wells Fargo reiterated an Equal-Weight stance on October 5. Barclays also held its Equal-Weight rating on October 1, and Evercore ISI Group maintained an In-Line call on September 30. The lone bullish outlier is UBS, which reiterated a Buy rating on October 2, 2026. Notably, none of the five most recent analyst actions involved upgrades or downgrades, with all five maintaining prior ratings, according to Wall Street analyst reports. This pattern suggests analysts are in a wait-and-see posture, acknowledging the stock's significant decline but not yet viewing the pullback as sufficient to warrant upgraded recommendations. The predominance of neutral ratings — four out of five — contrasts with the strongly bullish insider buying activity, creating a divergence between analyst sentiment and corporate insider conviction.
