Yahoo · Oct 28, 2026
Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.

NYSE · PEP
Consumer Defensive · Beverages - Non-Alcoholic
$132.63
Down-$0.87 (-0.65%)
Updated Oct 29, 2026, 5:22 AM
SID Score
5.7/10
Composite research score
Smart Money
56/100
Neutral
Price performance · PEP
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 28, 2026
PEP closed at $132.63 after 21 trading sessions, up 4.66% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 28, 2026 | $132.12 | $132.885 | $131.8536 | $132.63 | 5.89M |
| Oct 27, 2026 | $134.11 | $134.72 | $132.50 | $133.50 | 8.36M |
| Oct 26, 2026 | $135.57 | $137.645 | $135.00 | $135.46 | 7.07M |
| Oct 23, 2026 | $138.06 | $138.28 | $134.66 | $135.77 | 7.48M |
| Oct 22, 2026 | $136.27 | $139.00 | $134.85 | $138.83 | 9.38M |
| Oct 21, 2026 | $133.21 | $135.48 | $133.14 | $134.70 | 9.07M |
| Oct 20, 2026 | $134.765 | $134.95 | $133.40 | $134.02 | 9.97M |
| Oct 19, 2026 | $130.875 | $133.81 | $130.2685 | $133.57 | 9.66M |
| Oct 16, 2026 | $129.53 | $131.59 | $128.8169 | $131.49 | 10.7M |
| Oct 15, 2026 | $131.40 | $133.15 | $127.27 | $128.38 | 11.65M |
| Oct 14, 2026 | $128.20 | $129.36 | $127.20 | $129.27 | 9.55M |
| Oct 13, 2026 | $128.15 | $128.15 | $125.82 | $127.30 | 12.5M |
| Oct 12, 2026 | $126.755 | $127.23 | $125.82 | $126.68 | 7.9M |
| Oct 9, 2026 | $126.70 | $127.0969 | $125.29 | $125.97 | 9.88M |
| Oct 8, 2026 | $124.305 | $129.50 | $124.05 | $128.34 | 24M |
| Oct 7, 2026 | $125.925 | $126.435 | $123.47 | $123.73 | 13.34M |
| Oct 6, 2026 | $125.66 | $127.21 | $124.625 | $125.71 | 10.03M |
| Oct 5, 2026 | $125.85 | $126.05 | $124.215 | $125.65 | 8.83M |
| Oct 2, 2026 | $125.96 | $126.30 | $125.16 | $125.89 | 6.09M |
| Oct 1, 2026 | $126.94 | $127.31 | $125.525 | $125.60 | 8.54M |
| Sep 30, 2026 | $128.90 | $129.98 | $126.70 | $126.72 | 9.81M |
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Company
Market Activity
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PEP research
Company profile and research snapshot.
PepsiCo is a global leader in snacks and beverages, owning well-known household brands including Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos, among others. The company dominates the global savory snacks market and also ranks as the second-largest beverage provider in the world (behind Coca-Cola) with diversified exposure to carbonated soft drinks, or CSD, as well as water, sports, and energy drink offerings. Convenience foods account for approximately 58% of its total revenue, with beverages making up the rest. Pepsi owns the bulk of its manufacturing and distribution capacity in the US, but uses bottlers overseas for beverages. International markets made up 40% of both total sales and operating profits in 2024.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 12, 2026 | Barclays | Equal-Weight | — |
| Oct 9, 2026 | Citigroup | Neutral | — |
| Oct 9, 2026 | JP Morgan | Neutral | — |
| Oct 9, 2026 | RBC Capital | Sector Perform | — |
| Oct 9, 2026 | Piper Sandler | Overweight | — |
No generated briefing is available yet.
Yahoo · Oct 28, 2026
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Yahoo · Oct 28, 2026
A fixed income stream quietly loses ground every time prices climb, but three companies have built the exact mechanisms to fight back and keep your paycheck growing year after year.
Yahoo · Oct 28, 2026
Coca-Cola just posted its sixth consecutive earnings beat and lifted full-year guidance while rivals are cutting theirs, but a flat North American volume, open IRS litigation, and a looming revenue drag from divestitures leave bulls and bears fighting over where the stock goes next.
Yahoo · Oct 28, 2026
Morningstar favors PepsiCo’s recovery potential, citing its cheaper valuation.
Interpretive context generated from the platform’s current data sources.
PepsiCo shares traded at $133.50, gaining 0.59% in the most recent session, per SID market data. Over the trailing one-month period, PEP advanced 5.31%, though the stock remained down 5.18% over the past three months and declined 4.76% over the trailing twelve months, according to Massive/Polygon data. The stock currently sits just below its 50-day moving average of $134.01 and trades at a significant 9.5% discount to its 200-day moving average of $147.51, reflecting sustained longer-term weakness. The 14-day relative strength index stands at 68.1, approaching overbought territory following the recent one-month rally. PepsiCo's beta of 0.421 confirms its low-volatility profile relative to the broader market, consistent with its Consumer Defensive sector classification. Average daily volume registers at approximately 7.38 million shares, while the company's market capitalization stands at roughly $203.8 billion, per SID market data.
PepsiCo currently trades at a price-to-earnings ratio of 28.25, per SID market data, a premium multiple relative to the broader Consumer Defensive sector. The company's negative PEG ratio of -6.76 indicates that consensus estimates project declining earnings growth, raising questions about whether the current earnings multiple is sustainable. PepsiCo's price-to-book ratio stands at 10.52, reflecting the substantial intangible asset base and brand value characteristic of major consumer packaged goods companies, according to SEC filings. The stock offers a dividend yield of 3.77%, providing meaningful income for shareholders and representing one of the more attractive yields among mega-cap consumer staples peers. At a market capitalization of approximately $203.8 billion, PepsiCo's valuation reflects investor willingness to pay a premium for the company's diversified beverage and snack portfolio, though the elevated P/E and negative PEG ratio suggest limited near-term earnings expansion based on current analyst projections.
PepsiCo registers a smart money score of 56 with a neutral overall signal, per SID market data. The most notable component is the insider activity score of 21.0 out of 25, driven by 20 insider transactions over the past 90 days, of which 19 were purchases and only one was a sale, according to SEC Form 4 filings. This heavily buy-skewed insider activity suggests corporate insiders view current price levels as attractive. Institutional ownership scores a perfect 25 out of 25, indicating robust participation from large asset managers and mutual funds, per 13F institutional filings. However, dark pool activity scores a low 5.0 out of 25, suggesting limited off-exchange block trading interest at current levels. Congressional trading activity registers at 4.7 out of 25, reflecting minimal recent legislative trading in PEP shares. The divergence between strong insider buying conviction and muted dark pool activity creates a mixed but insider-positive smart money profile for PepsiCo at its current valuation.
PepsiCo has demonstrated a consistent pattern of meeting or exceeding consensus estimates in recent quarters, according to company earnings reports. In the most recently reported quarter, the company posted earnings per share of $2.34 versus analyst estimates of $2.29, delivering a positive surprise of $0.05. The prior quarter saw EPS of $2.20 against a $2.21 estimate, a marginal miss of $0.01. In the quarter ending April 2026, PepsiCo reported $1.61 per share versus the $1.55 consensus, beating estimates by $0.06. Looking ahead, analysts project EPS of $2.24 for the upcoming quarter reporting in February 2026, per analyst estimates. Across the three reported quarters, PepsiCo achieved a cumulative positive surprise of $0.10, demonstrating relatively stable execution. The company's ability to deliver near-consensus results consistently aligns with its defensive sector positioning and its reputation for predictable earnings generation.
Wall Street consensus on PepsiCo remains broadly neutral, with recent analyst actions largely reaffirming existing ratings rather than signaling directional changes, per Wall Street analyst reports. On October 12, 2026, Barclays maintained its Equal-Weight rating on PEP shares. On October 9, both Citigroup and JP Morgan reiterated Neutral ratings, while RBC Capital maintained its Sector Perform designation, according to SID consensus data. Piper Sandler stood as the most constructive voice, reaffirming its Overweight rating on the same date. Notably, none of the five most recent analyst actions involved upgrades or downgrades, with all five maintaining prior ratings. The predominance of hold-equivalent ratings from four out of five covering analysts — Barclays, Citigroup, JP Morgan, and RBC Capital — reflects a consensus view that PepsiCo is fairly valued near current levels. The lone Overweight rating from Piper Sandler suggests limited bullish conviction among the broader analyst community covering PEP at this time.


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