Yahoo · Oct 19, 2026
Is Lululemon's Next Big Thing Already Here?
Lululemon Athletica (LULU) built its brand on leggings, but those core products are losing momentum. Executives reported that legging sales fell about 20% in the quarter ended August 2, 2026. During the September 3 earnings call, management cited a greater-than-expected slowdown in core categories such as leggings, while newer looser-fitting styles showed early traction. So what are Lululemon's shoppers buying instead, and is it enough to make up for leggings.


