Yahoo · Oct 7, 2026
3 Magnificent Stocks Near 52-Week Lows to Buy in October
These growing businesses are trading at reasonable valuations.
NASDAQ · NFLX
Netflix, Inc.
Communication Services · Entertainment
$68.69
Up+$0.91 (+1.33%)
Updated Oct 7, 2026, 7:06 PM
SID Score
5.4/10
Composite research score
Smart Money
48/100
Neutral
- Market cap
- 398.73B
- P/E ratio
- 38.4
- Dividend yield
- 0.00%
- 52-week range
- $65.08 – $108.95
- Volume
- 35.24M
- Avg. volume
- 42.16M
Price performance · NFLX
NFLX price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 6, 2026
NFLX closed at $68.69 after 21 trading sessions, down 10.52% for the selected period.
- Last close
- $68.69
- Period change
- -10.52%
- Period low
- $67.06
- Period high
- $80.32
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 6, 2026 | $67.51 | $68.78 | $67.31 | $68.69 | 35.24M |
| Oct 5, 2026 | $67.05 | $67.50 | $66.54 | $67.50 | 36.82M |
| Oct 2, 2026 | $67.60 | $67.87 | $66.745 | $67.06 | 38.67M |
| Oct 1, 2026 | $69.41 | $69.66 | $67.79 | $67.85 | 41.58M |
| Sep 30, 2026 | $70.20 | $70.30 | $69.51 | $69.58 | 36.42M |
| Sep 29, 2026 | $70.33 | $71.355 | $70.15 | $70.30 | 34.55M |
| Sep 28, 2026 | $71.55 | $71.65 | $68.88 | $69.23 | 43.37M |
| Sep 25, 2026 | $71.63 | $71.835 | $70.98 | $71.145 | 23.2M |
| Sep 24, 2026 | $71.62 | $72.04 | $71.21 | $71.72 | 28.22M |
| Sep 23, 2026 | $72.075 | $72.3695 | $71.07 | $71.36 | 32.81M |
| Sep 22, 2026 | $73.69 | $73.76 | $71.58 | $72.16 | 34.37M |
| Sep 21, 2026 | $71.82 | $73.87 | $71.79 | $73.36 | 36.95M |
| Sep 18, 2026 | $71.27 | $72.38 | $70.11 | $71.79 | 114.41M |
| Sep 17, 2026 | $76.905 | $76.96 | $75.30 | $75.31 | 28.17M |
| Sep 16, 2026 | $77.725 | $77.80 | $76.31 | $76.41 | 25.38M |
| Sep 15, 2026 | $79.375 | $79.4808 | $77.46 | $77.90 | 28.03M |
| Sep 14, 2026 | $78.97 | $81.02 | $78.49 | $80.32 | 30.95M |
| Sep 11, 2026 | $76.64 | $77.5661 | $76.15 | $77.40 | 22.24M |
| Sep 10, 2026 | $75.325 | $76.30 | $75.03 | $76.01 | 20.05M |
| Sep 9, 2026 | $76.34 | $76.72 | $75.87 | $76.03 | 22.78M |
| Sep 8, 2026 | $77.55 | $77.73 | $75.92 | $76.77 | 33.87M |
Latest NFLX news
The latest Smart Investors Daily articles mentioning NFLX.
Stock researchCompany · Overview
Company
Market Activity
Research & News
NFLX research
Overview
Company profile and research snapshot.
Company profile
Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $135.70
- Implied upside
- —
- Analysts
- 34
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 5, 2026 | TD Cowen | Buy | — |
| Oct 1, 2026 | Guggenheim | Buy | — |
| Sep 29, 2026 | Deutsche Bank | Buy | — |
| Sep 22, 2026 | HSBC | Hold | — |
| Sep 18, 2026 | Wells Fargo | Underweight | — |
News briefing
Generated Oct 7, 2026, 7:09 PM
Why Is NFLX Up Today?
Netflix shares gained 1.30% today amid a mixed backdrop of competitive pressures and strategic positioning shifts in the streaming wars. The modest rally reflects cautious optimism around the company's competitive moat as major studio consolidation creates new dynamics, though lingering concerns about content costs and cash flow generation persist.
Bottom line: Netflix's modest 1.30% gain reflects a stock caught between supportive competitive dynamics from industry consolidation and concerning structural headwinds around rising content costs and cash flow quality. Investors should monitor the company's ability to maintain margin discipline while scaling live sports programming and international expansion—two critical metrics for validating the current valuation.
Yahoo · Oct 7, 2026
Netflix (NFLX) Gains Breathing Room As A Major Studio Merger Closes
Netflix (NasdaqGS:NFLX) faces a newly enlarged rival after the Paramount and Warner Bros merger closed recently. The combined Paramount and Warner Bros group enters streaming with substantial debt and plans for sizeable cost reductions. Market attention has shifted to how the merged studio will balance integration, content spend and debt repayment against Netflix’s established position. The Paramount and Warner Bros merger completion reshapes the competitive field around Netflix, which our...
Yahoo · Oct 7, 2026
1 Number That Might Explain Why Netflix (NFLX) Stock Is Down 27% in 2026
The streaming video leader is now in a more mature phase of its lifecycle.
SeekingAlpha · Oct 7, 2026
Spotify: $100 Billion Market Cap Is Still Too Much
Spotify shifts from hyper-growth to monetization as margins rise, but a $97B valuation and tough competition limit upside. Learn more about SPOT stock here.
AI research layers
Interpretive context generated from the platform’s current data sources.
Netflix, Inc. Stock Performance
Netflix, Inc. shares closed at $68.69, reflecting a daily gain of 1.42% but significant longer-term weakness across multiple timeframes, per SID market data. Over the trailing one-month period, NFLX has declined $18.35, while the three-month return stands at negative 11.39%. The stock has lost 27.6% over the past twelve months, underperforming the broader Communication Services sector. Technically, NFLX trades well below both its 50-day moving average of $75.51 and its 200-day moving average of $83.40, confirming a sustained downtrend according to Massive/Polygon data. The 14-day relative strength index registers at 19.9, placing the stock deep in oversold territory — a level that historically signals extreme selling pressure. The stock carries a beta of 1.706, indicating substantially higher volatility relative to the broader market. Average daily trading volume stands at approximately 42.16 million shares, reflecting elevated investor activity amid the ongoing selloff.
Netflix, Inc. Valuation Analysis
Netflix, Inc. currently trades at a price-to-earnings ratio of 38.40, reflecting a premium valuation relative to the broader market despite the stock's significant price decline over the past year, per SID market data. The PEG ratio stands at 18.43, suggesting that the current earnings multiple is elevated relative to the company's projected earnings growth rate, according to SEC filings. Netflix's price-to-book ratio registers at 15.44, indicative of substantial intangible asset value and market expectations for future cash flow generation. The company does not pay a dividend, maintaining a yield of zero as management continues to prioritize reinvestment into content and platform expansion. With a market capitalization of approximately $398.7 billion, Netflix remains one of the largest companies within the Communication Services sector. The combination of a high P/E and an elevated PEG ratio reflects a valuation that currently embeds limited margin of safety relative to near-term growth expectations.
Smart Money Activity for NFLX
Netflix, Inc. registers a composite smart money score of 48 out of 100, signaling a neutral stance among sophisticated market participants, per SID market data. The institutional component scores a perfect 25 out of 25, indicating robust positioning and sustained conviction from large asset managers and fund complexes based on 13F institutional filings. In contrast, the insider score sits at just 4.1 out of 25, reflecting a more cautious tone from company executives and directors. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 15 purchases and 5 sales — a ratio that leans notably toward accumulation. The dark pool activity score registers at 9.2 out of 25, suggesting moderate institutional block trading off-exchange. Congressional trading activity scores 9.4 out of 25, indicating limited but notable legislative interest in the stock. The divergence between institutional strength and below-average insider and dark pool scores produces the overall neutral composite reading, warranting close monitoring of subsequent filing disclosures.
Netflix, Inc. Earnings Outlook
Netflix, Inc. has delivered mixed quarterly results over recent reporting periods, according to company earnings reports. In the most recent reported quarter ending January 2026, Netflix posted earnings of $0.56 per share against a consensus estimate of $0.55, representing a modest positive surprise of $0.01. The April 2026 quarter saw earnings of $0.70 per share, missing the $0.76 analyst estimate by $0.06 — the only negative surprise in recent history. The July 2026 quarter returned to a beat pattern, with actual earnings of $0.80 versus the $0.79 consensus, a $0.01 positive surprise. Looking ahead, analyst estimates project earnings of $0.82 per share for the October 2026 quarter, with results expected on October 20, 2026. The sequential earnings trajectory from $0.56 to $0.80 across three quarters demonstrates improving profitability, though the April miss highlights execution variability that analysts continue to monitor closely.
Wall Street Analyst Ratings for NFLX
Wall Street analyst sentiment on Netflix, Inc. presents a divided picture based on recent rating actions, per SID consensus data. On October 5, 2026, TD Cowen reiterated its Buy rating, while Guggenheim similarly maintained a Buy recommendation on October 1, according to Wall Street analyst reports. Deutsche Bank upgraded NFLX to Buy from Hold on September 29, representing the most notable positive shift in coverage during the period. However, the bullish actions were partially offset by two downgrades: HSBC lowered its rating to Hold from Buy on September 22, and Wells Fargo downgraded the stock to Underweight from Equal-Weight on September 18. Of the five most recent analyst actions, three carry Buy ratings, one holds at Hold, and one rates the stock Underweight. The Deutsche Bank upgrade and Wells Fargo downgrade occurring within an eleven-day window illustrate the current lack of consensus among institutional research desks regarding Netflix's risk-reward profile at current price levels.
