Yahoo · Oct 28, 2026
Why Did NFLX, OPEN, WHR Stocks Tumble To 52-Week Lows Today?
Housing market slowdown and disappointing earnings and outlook weighed on investor sentiment.
NASDAQ · NFLX
Netflix, Inc.
Communication Services · Entertainment
$62.52
Down-$1.38 (-2.16%)
Updated Oct 28, 2026, 8:28 AM
SID Score
5.7/10
Composite research score
Smart Money
48/100
Neutral
- Market cap
- 398.73B
- P/E ratio
- 38.4
- Dividend yield
- 0.00%
- 52-week range
- $62.86 – $108.95
- Volume
- 48.76M
- Avg. volume
- 42.16M
Price performance · NFLX
NFLX price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 27, 2026
NFLX closed at $62.52 after 21 trading sessions, down 11.07% for the selected period.
- Last close
- $62.52
- Period change
- -11.07%
- Period low
- $62.52
- Period high
- $72.61
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 27, 2026 | $63.40 | $63.87 | $62.48 | $62.52 | 48.76M |
| Oct 26, 2026 | $65.16 | $65.50 | $62.8635 | $63.90 | 54.42M |
| Oct 23, 2026 | $67.01 | $67.82 | $65.78 | $65.85 | 37.86M |
| Oct 22, 2026 | $65.11 | $67.49 | $65.02 | $67.05 | 58.75M |
| Oct 21, 2026 | $64.15 | $67.12 | $64.10 | $65.04 | 101.39M |
| Oct 20, 2026 | $69.84 | $70.66 | $68.20 | $68.69 | 67.04M |
| Oct 19, 2026 | $69.75 | $70.22 | $69.02 | $69.85 | 33.96M |
| Oct 16, 2026 | $69.865 | $71.90 | $69.76 | $70.53 | 44.15M |
| Oct 15, 2026 | $71.55 | $73.07 | $71.335 | $72.61 | 40.4M |
| Oct 14, 2026 | $70.77 | $71.26 | $69.37 | $70.57 | 40.03M |
| Oct 13, 2026 | $71.16 | $71.52 | $70.415 | $70.46 | 27.79M |
| Oct 12, 2026 | $71.33 | $71.55 | $70.56 | $70.61 | 24.2M |
| Oct 9, 2026 | $70.51 | $72.0996 | $70.19 | $70.30 | 29.12M |
| Oct 8, 2026 | $70.09 | $71.615 | $69.72 | $71.57 | 46.13M |
| Oct 7, 2026 | $68.80 | $69.795 | $68.405 | $69.70 | 30.21M |
| Oct 6, 2026 | $67.51 | $68.78 | $67.31 | $68.69 | 35.24M |
| Oct 5, 2026 | $67.05 | $67.50 | $66.54 | $67.50 | 36.82M |
| Oct 2, 2026 | $67.60 | $67.87 | $66.745 | $67.06 | 38.67M |
| Oct 1, 2026 | $69.41 | $69.66 | $67.79 | $67.85 | 41.58M |
| Sep 30, 2026 | $70.20 | $70.30 | $69.51 | $69.58 | 36.42M |
| Sep 29, 2026 | $70.33 | $71.355 | $70.15 | $70.30 | 34.55M |
Latest NFLX news
The latest Smart Investors Daily articles mentioning NFLX.
Stock researchCompany · Overview
Company
Market Activity
Research & News
NFLX research
Overview
Company profile and research snapshot.
Company profile
Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $135.70
- Implied upside
- —
- Analysts
- 31
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 22, 2026 | Pivotal Research | Hold | — |
| Oct 22, 2026 | Argus Research | Buy | — |
| Oct 22, 2026 | Wolfe Research | Peer Perform | — |
| Oct 21, 2026 | Evercore ISI Group | Outperform | — |
| Oct 21, 2026 | Barclays | Equal-Weight | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 27, 2026
What Does Netflix (NFLX) Leadership Shakeup Mean For Its Streaming Future?
Netflix (NasdaqGS:NFLX) has launched a major restructuring that includes about 1,000 employee layoffs across creative and corporate teams. Longtime content leaders Dan Lin and Bela Bajaria are exiting, removing two key figures from Netflix's film and series operations. Veteran Hollywood executive Peter Rice is joining as chief content officer, taking control of Netflix's global programming strategy. This leadership overhaul and job cuts only capture part of how Netflix is rethinking content...
SeekingAlpha · Oct 27, 2026
Poor Reception For Communication Services
Communication Services has had a rough October. Since the close on 10/13, the sector has fallen 10.8% over nine trading days.
Yahoo · Oct 27, 2026
3 Magnificent Stocks Trading Near Their 52-Week Lows
The stocks listed here all have excellent fundamentals and are trading within 10% of their 52-week lows.
AI research layers
Interpretive context generated from the platform’s current data sources.
Netflix, Inc. Stock Performance
Netflix, Inc. shares closed at $63.90, reflecting a daily gain of 1.42% but sustained weakness across longer timeframes, per SID market data. Over the trailing one-month period, NFLX declined 8.18%, while the three-month return registered a loss of 6.46%. The stock has fallen 27.63% over the past twelve months, significantly underperforming its prior trajectory. Technically, NFLX trades well below both its 50-day moving average of $74.27 and its 200-day moving average of $82.55, confirming a bearish trend structure according to Massive/Polygon data. The 14-day relative strength index reads 45.6, indicating neutral-to-weak momentum without reaching oversold territory. Average daily volume stands at approximately 42.16 million shares, reflecting active participation. The stock carries a beta of 1.706, indicating substantially higher volatility relative to the broader market, which amplifies both drawdowns and recovery potential during directional moves.
Netflix, Inc. Valuation Analysis
Netflix, Inc. currently holds a market capitalization of approximately $398.7 billion, positioning it among the largest Communication Services companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 38.40, reflecting a premium valuation relative to the broader market despite recent share price deterioration. The PEG ratio stands at 18.43, suggesting the current earnings multiple is elevated even when adjusting for the company's growth rate, according to SEC filings. Additionally, NFLX trades at a price-to-book ratio of 15.44, indicating the market assigns a substantial premium to Netflix's asset base. The company pays no dividend, consistent with its historical reinvestment strategy focused on content spending and subscriber growth. These valuation metrics collectively indicate that despite the 27.63% decline over the past year, the stock continues to embed significant growth expectations that require sustained execution to justify current pricing levels.
Smart Money Activity for NFLX
Netflix, Inc. registers a composite smart money score of 48 out of 100 with a neutral overall signal, per SID market data. The institutional component scores a perfect 25 out of 25, reflecting robust and consistent ownership among major fund managers as reported in 13F institutional filings. In contrast, the insider activity score is notably low at 4.1 out of 25, despite 20 insider transactions recorded over the past 90 days according to SEC Form 4 filings. Of those transactions, 15 were purchases and 5 were sales, showing a 3-to-1 buy-to-sell ratio that suggests some insider confidence at current price levels. Dark pool activity scores 9.2 out of 25, indicating moderate but unremarkable off-exchange trading interest. Congressional trading activity registers at 9.4 out of 25, reflecting limited but present legislative interest in the stock. The divergence between strong institutional conviction and muted insider and dark pool signals contributes to the overall neutral composite reading.
Netflix, Inc. Earnings Outlook
Netflix, Inc. has demonstrated a mixed but improving earnings trajectory across its four most recent reporting periods, per company earnings reports. In the January quarter, the company posted EPS of $0.56 against a consensus estimate of $0.55, delivering a modest $0.01 positive surprise. The April quarter saw a miss, with actual EPS of $0.70 falling short of the $0.76 estimate by $0.06, marking the lone negative surprise in the sequence. Recovery followed in the July quarter as Netflix reported $0.80 versus the $0.79 estimate. The most recent October quarter showed the strongest beat, with actual EPS of $0.87 exceeding the $0.82 consensus by $0.05, according to analyst estimates. This progression from $0.56 to $0.87 represents sequential quarterly EPS growth of approximately 55.4% over the four-period span. Three of the four quarters delivered positive surprises, suggesting improving operational execution and potential upward earnings momentum heading forward.
Wall Street Analyst Ratings for NFLX
Wall Street analyst sentiment on Netflix, Inc. reflects a divided outlook following the most recent earnings release, per SID consensus data. On October 22, 2026, Argus Research maintained its Buy rating, while Pivotal Research reiterated a Hold stance, according to Wall Street analyst reports. Notably, Wolfe Research downgraded NFLX from Outperform to Peer Perform on the same date, representing the only directional change among recent coverage updates. On October 21, Evercore ISI Group maintained its Outperform rating, and Barclays reiterated an Equal-Weight position. The five most recent ratings thus break down as two bullish calls (Buy and Outperform), two neutral assessments (Hold and Equal-Weight), and one downgrade to a neutral-equivalent Peer Perform. The Wolfe Research downgrade is particularly noteworthy as it signals reduced conviction from a firm that previously held an above-consensus view. The lack of any Sell ratings indicates analysts do not see significant downside risk from the current $63.90 level.
