Yahoo · Oct 30, 2026
AI Selloff Goes from Bad to Worse in Market's Biggest Loss Since June
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NASDAQ · NOW
ServiceNow, Inc.
Technology · Software - Application
$105.12
Down-$4.55 (-4.15%)
Updated Oct 31, 2026, 2:54 AM
SID Score
6.1/10
Composite research score
Smart Money
50/100
Neutral
- Market cap
- 180.01B
- P/E ratio
- 104.21
- Dividend yield
- 0.00%
- 52-week range
- $81.24 – $159.50
- Volume
- 35.23M
- Avg. volume
- 1.41M
Price performance · NOW
NOW price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
NOW closed at $105.12 after 21 trading sessions, down 21.77% for the selected period.
- Last close
- $105.12
- Period change
- -21.77%
- Period low
- $105.12
- Period high
- $158.96
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $109.13 | $109.90 | $103.511 | $105.12 | 35.23M |
| Oct 29, 2026 | $120.905 | $121.50 | $108.68 | $109.67 | 76.43M |
| Oct 28, 2026 | $151.60 | $155.15 | $148.22 | $150.13 | 28.79M |
| Oct 27, 2026 | $156.10 | $157.125 | $152.88 | $154.78 | 13.48M |
| Oct 26, 2026 | $158.55 | $159.30 | $155.00 | $158.18 | 14.74M |
| Oct 23, 2026 | $156.38 | $159.50 | $153.7201 | $158.96 | 11.1M |
| Oct 22, 2026 | $154.25 | $157.60 | $153.565 | $157.00 | 17.41M |
| Oct 21, 2026 | $149.64 | $153.98 | $148.395 | $153.12 | 13.07M |
| Oct 20, 2026 | $148.08 | $150.04 | $146.31 | $149.54 | 10.8M |
| Oct 19, 2026 | $141.09 | $145.48 | $140.70 | $145.36 | 9.56M |
| Oct 16, 2026 | $151.92 | $154.20 | $139.941 | $141.97 | 15.53M |
| Oct 15, 2026 | $139.65 | $149.34 | $139.58 | $148.57 | 17.63M |
| Oct 14, 2026 | $139.49 | $142.7999 | $138.3871 | $139.98 | 13.37M |
| Oct 13, 2026 | $140.19 | $145.17 | $138.16 | $138.61 | 13.21M |
| Oct 12, 2026 | $145.54 | $148.1355 | $139.76 | $140.32 | 9.63M |
| Oct 9, 2026 | $141.26 | $142.4665 | $139.43 | $140.86 | 6.29M |
| Oct 8, 2026 | $139.25 | $142.51 | $135.58 | $139.75 | 11.83M |
| Oct 7, 2026 | $139.50 | $140.80 | $137.49 | $137.87 | 8.04M |
| Oct 6, 2026 | $138.46 | $140.60 | $136.18 | $137.97 | 9.48M |
| Oct 5, 2026 | $135.22 | $137.90 | $134.15 | $136.08 | 7.84M |
| Oct 2, 2026 | $139.415 | $139.5675 | $133.47 | $134.38 | 8.86M |
Latest NOW news
The latest Smart Investors Daily articles mentioning NOW.
Stock researchCompany · Overview
Company
Market Activity
Research & News
NOW research
Overview
Company profile and research snapshot.
Company profile
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $1,172.71
- Implied upside
- —
- Analysts
- 33
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 29, 2026 | JP Morgan | Overweight | — |
| Oct 29, 2026 | RBC Capital | Outperform | — |
| Oct 29, 2026 | Wells Fargo | Overweight | — |
| Oct 29, 2026 | Barclays | Overweight | — |
| Oct 29, 2026 | Truist Securities | Buy | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 30, 2026
ServiceNow CEO makes striking 'unicorn' claim after $3M bet
ServiceNow CEO explains why he believes investors undervalue the business.
Yahoo · Oct 30, 2026
As ServiceNow plunges 31%, this mid-cap software stock is surging
Investing.com and Yahoo Finance LLC may earn commission or revenue on some items through the links below.
SeekingAlpha · Oct 30, 2026
ServiceNow: Why I Am Not Buying The Dip
ServiceNow stock fell after Q3 earnings. Read this analysis to explore NOW's AI monetization, slowing core growth, and the key question investors should watch.
AI research layers
Interpretive context generated from the platform’s current data sources.
ServiceNow Stock Performance
ServiceNow, Inc. shares traded at $109.67, reflecting a daily gain of approximately 1.07% per SID market data. Over the trailing one-month period, the stock has risen $15.54, while its three-month return stands at an impressive $36.40, indicating strong recent momentum. However, the one-year change of just $1.71 suggests the stock has largely traded sideways on a longer horizon. Technically, NOW sits below its 50-day moving average of $139.53, a gap of roughly 21.4%, which signals the stock remains in a recovery phase following a prior pullback. The 200-day moving average of $114.25 places shares approximately 4% below that longer-term trendline. The 14-day RSI reading of 61.3 reflects moderately bullish momentum without entering overbought territory. According to Massive/Polygon data, average daily trading volume stands at approximately 1.41 million shares, supporting adequate liquidity for institutional participation. ServiceNow carries a beta of 0.972, indicating near-market-level volatility.
ServiceNow Valuation Analysis
ServiceNow's current valuation metrics reflect a significant premium relative to broader market averages. Per SID market data, the stock trades at a price-to-earnings ratio of 104.21, well above the Technology sector median, underscoring the market's expectation of sustained high growth. The PEG ratio of 26.18 further suggests that even when adjusting for earnings growth, the valuation remains elevated. The price-to-book ratio stands at 15.96, according to SEC filings, consistent with asset-light software businesses that derive value primarily from intellectual property and recurring subscription revenue. ServiceNow's market capitalization totals approximately $180 billion, positioning it among the largest enterprise software companies globally. The company does not pay a dividend, with a yield of 0%, reflecting management's preference for reinvesting cash flows into product development and acquisitions rather than returning capital to shareholders. These metrics collectively indicate a growth-oriented valuation framework that demands continued execution on revenue expansion.
Smart Money Activity for NOW
ServiceNow's composite smart money score stands at 46 out of 100, generating a neutral signal according to SID market data. Institutional positioning is the strongest component, scoring a perfect 25 out of 25, indicating overwhelming conviction from large fund managers. Congressional trading activity scores 12 out of 25, reflecting moderate engagement by lawmakers in NOW shares. In contrast, the insider trading component scores 0 out of 25, the lowest possible reading. Per SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 9 purchases and 11 sales. The slight tilt toward selling suggests insiders have modestly reduced exposure, though the elevated transaction count on both sides indicates mixed sentiment among corporate officers and directors. Dark pool activity registers at 8.5 out of 25, suggesting below-average off-exchange institutional accumulation. The divergence between strong institutional ownership scores and weak insider sentiment creates a nuanced picture, with external fund managers showing significantly more conviction than company insiders in the stock's near-term trajectory.
ServiceNow Earnings Outlook
ServiceNow has demonstrated a consistent pattern of exceeding analyst expectations across its most recent quarterly results. According to company earnings reports, the firm posted EPS of $1.00 against a consensus estimate of $0.93 for the most recent quarter reported on October 28, 2026, a surprise of $0.07. The prior quarter delivered EPS of $0.90 versus the $0.76 estimate, representing a stronger beat of $0.14. The quarter reported on April 22, 2026 showed EPS of $0.97 against the $0.80 estimate, the largest positive surprise at $0.17. Looking ahead, the upcoming quarter carries an analyst consensus estimate of $0.8915 per share, per analyst estimates. The sequential earnings trajectory, rising from $0.90 to $0.97 to $1.00, reflects steady profit expansion. ServiceNow's three consecutive beats averaging approximately $0.13 above consensus suggest analysts may be systematically underestimating the company's earnings power.
Wall Street Analyst Ratings for NOW
Wall Street consensus on ServiceNow remains uniformly bullish, with all five most recent analyst actions reaffirming positive ratings. Per SID consensus data, JP Morgan reiterated its Overweight rating on October 29, 2026, maintaining its constructive stance. RBC Capital simultaneously maintained its Outperform rating, while Wells Fargo and Barclays each reaffirmed Overweight designations on the same date. Truist Securities also reiterated its Buy rating, marking the fifth consecutive bullish reaffirmation. Notably, none of the five analysts changed their prior ratings, indicating stable conviction rather than upgrades driven by new catalysts. The timing of all five reaffirmations on October 29 corresponds to the day following ServiceNow's quarterly earnings release on October 28, according to Wall Street analyst reports. This post-earnings clustering suggests the strong beat of $0.07 above consensus reinforced existing bullish theses. The absence of any Hold or Sell ratings among recent coverage updates reflects broad institutional confidence in ServiceNow's competitive positioning within the enterprise IT workflow automation market.
