NASDAQ · NOW
Technology · Software - Application
$139.98
Up+$1.37 (+0.99%)
Updated Oct 15, 2026, 10:47 AM
SID Score
5.9/10
Composite research score
Smart Money
34/100
Bearish
Price performance · NOW
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 14, 2026
NOW closed at $139.98 after 21 trading sessions, up 0.11% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 14, 2026 | $139.49 | $142.7999 | $138.3871 | $139.98 | 13.37M |
| Oct 13, 2026 | $140.19 | $145.17 | $138.16 | $138.61 | 13.21M |
| Oct 12, 2026 | $145.54 | $148.1355 | $139.76 | $140.32 | 9.63M |
| Oct 9, 2026 | $141.26 | $142.4665 | $139.43 | $140.86 | 6.29M |
| Oct 8, 2026 | $139.25 | $142.51 | $135.58 | $139.75 | 11.83M |
| Oct 7, 2026 | $139.50 | $140.80 | $137.49 | $137.87 | 8.04M |
| Oct 6, 2026 | $138.46 | $140.60 | $136.18 | $137.97 | 9.48M |
| Oct 5, 2026 | $135.22 | $137.90 | $134.15 | $136.08 | 7.84M |
| Oct 2, 2026 | $139.415 | $139.5675 | $133.47 | $134.38 | 8.86M |
| Oct 1, 2026 | $139.05 | $140.80 | $134.765 | $137.76 | 10.23M |
| Sep 30, 2026 | $129.75 | $135.08 | $128.85 | $134.01 | 9.03M |
| Sep 29, 2026 | $130.83 | $132.44 | $128.12 | $129.94 | 10.08M |
| Sep 28, 2026 | $129.80 | $131.89 | $126.75 | $131.45 | 11.94M |
| Sep 25, 2026 | $137.25 | $139.83 | $135.60 | $135.62 | 8.24M |
| Sep 24, 2026 | $139.90 | $141.0422 | $137.53 | $137.78 | 9.58M |
| Sep 23, 2026 | $137.22 | $141.54 | $136.15 | $140.78 | 11.37M |
| Sep 22, 2026 | $141.83 | $142.10 | $135.23 | $137.00 | 12.58M |
| Sep 21, 2026 | $136.82 | $140.16 | $135.62 | $137.68 | 10.89M |
| Sep 18, 2026 | $139.71 | $139.94 | $135.07 | $135.47 | 19.25M |
| Sep 17, 2026 | $139.065 | $140.5369 | $136.00 | $138.47 | 9.86M |
| Sep 16, 2026 | $139.20 | $141.67 | $138.33 | $139.82 | 9.86M |
The latest Smart Investors Daily articles mentioning NOW.
Company
Market Activity
Research & News
NOW research
Company profile and research snapshot.
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 13, 2026 | Wells Fargo | Overweight | — |
| Oct 13, 2026 | Barclays | Overweight | — |
| Oct 13, 2026 | Evercore ISI Group | Outperform | — |
| Oct 13, 2026 | Oppenheimer | Outperform | — |
| Oct 12, 2026 | RBC Capital | Outperform | — |
No generated briefing is available yet.
Yahoo · Oct 14, 2026
ServiceNow Inc (NYSE:NOW, XETRA:4S0) the enterprise software company, could strengthen its customer service business by acquiring artificial intelligence startup Decagon, although its recent denial of takeover interest casts doubt on a deal. Jefferies reiterated a 'buy' rating and $140 price...
Yahoo · Oct 14, 2026
Investing.com -- ServiceNow has denied reports that it is interested in acquiring Decagon, calling the rumors false.
Yahoo · Oct 14, 2026
The collaboration has two key components:1\. Unifying Operations: will offer ServiceNow enterprise-wide access to The Machine, 's AI-powered operating system, which unifies people, tools and data into one seamless experience, sparking creativity, eliminating silos and streamlining workflows.
Yahoo · Oct 14, 2026
ServiceNow gets a boost from improving AI and federal-business checks, while UBS nudges its Alphabet target higher but sees no near-term catalyst.
Interpretive context generated from the platform’s current data sources.
ServiceNow, Inc. shares closed at $139.98, gaining 1.07% in the most recent trading session, per SID market data. Over the trailing one-month period, the stock has declined 2.63%, though it has posted a robust 32.35% gain over the past three months, reflecting a strong medium-term recovery. On a one-year basis, NOW has declined 9.93%, underperforming the broader technology sector. Technical indicators show the stock trading above its 50-day moving average of $133.29 and well above its 200-day moving average of $111.66, according to Massive/Polygon data. The 14-day relative strength index sits at 46.5, indicating neutral momentum without overbought or oversold conditions. ServiceNow carries a beta of 0.972, suggesting price volatility roughly in line with the broader market. Average daily trading volume stands at approximately 1.41 million shares, supporting consistent liquidity for institutional participants.
ServiceNow commands a market capitalization of approximately $180 billion, placing it among the largest enterprise software companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 104.21, reflecting a substantial premium relative to the broader technology sector and underscoring the market's expectations for sustained high growth. The PEG ratio stands at 26.18, according to SID market data, indicating that even when adjusted for anticipated earnings growth, the valuation remains elevated. ServiceNow's price-to-book ratio of 15.96 further highlights the premium investors assign to the company's intangible assets, brand value, and recurring revenue model. The company does not pay a dividend, consistent with its growth-oriented capital allocation strategy. Per SEC filings, ServiceNow continues to reinvest cash flows into product development and market expansion rather than returning capital to shareholders through distributions, prioritizing long-term revenue compounding over near-term yield.
ServiceNow's composite smart money score stands at 38 out of 100, generating a bearish signal, per SID market data. Institutional sentiment scores a perfect 25 out of 25, indicating strong conviction from large asset managers, while dark pool activity registers at 12 out of 25, reflecting moderate off-exchange buying interest. However, insider activity paints a notably different picture. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, with sells outnumbering buys three-to-one — 15 sales versus just 5 purchases — resulting in an insider score of 0 out of 25. Congressional trading activity is also minimal, scoring just 0.8 out of 25 per 13F institutional filings and congressional disclosure records. The divergence between robust institutional positioning and consistent insider selling creates a mixed signal, with corporate insiders reducing their exposure even as large fund managers maintain or increase allocations to the stock.
ServiceNow has demonstrated a consistent pattern of earnings outperformance in recent quarters, per company earnings reports. In the quarter reported on April 22, 2026, the company posted earnings of $0.97 per share against a consensus estimate of $0.80, delivering a positive surprise of $0.17. The following quarter reported on July 22, 2026, showed earnings of $0.90 per share versus the $0.76 estimate, representing a $0.14 upside surprise. Both beats reflect the company's ability to scale operating leverage within its subscription-based model. Looking ahead, analyst estimates project earnings of $0.8915 per share for the quarter reporting on January 29, 2026, and $0.93 per share for the quarter reporting on October 28, 2026, according to consensus analyst estimates. The sequential increase in estimates suggests analysts anticipate continued revenue growth and margin expansion as ServiceNow expands its AI-driven workflow automation platform across enterprise customers.
Wall Street consensus on ServiceNow remains decisively positive, with all recent analyst actions reiterating bullish ratings, per Wall Street analyst reports. On October 13, 2026, Wells Fargo maintained its Overweight rating, while Barclays also reiterated Overweight on the same date. Evercore ISI Group and Oppenheimer both maintained Outperform ratings on October 13, and RBC Capital reiterated its Outperform rating on October 12, according to SID consensus data. Notably, none of the five most recent analyst actions involved a downgrade or a shift to a neutral or negative stance, reflecting uniform confidence in ServiceNow's competitive positioning and growth trajectory. The clustering of reiterations around mid-October 2026 suggests these actions were likely prompted by a specific catalyst such as a product announcement or industry conference. The absence of any Hold or Underperform ratings among recent coverage updates indicates broad Street agreement on the company's fundamental strength within the enterprise software landscape.
The latest Smart Investors Daily articles mentioning NOW.
