NASDAQ · NOW
Technology · Software - Application
$140.86
Up+$1.11 (+0.79%)
Updated Oct 10, 2026, 9:52 PM
SID Score
6.1/10
Composite research score
Smart Money
45/100
Neutral
Price performance · NOW
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 9, 2026
NOW closed at $140.86 after 21 trading sessions, up 6.29% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 9, 2026 | $141.26 | $142.4665 | $139.43 | $140.86 | 6.29M |
| Oct 8, 2026 | $139.25 | $142.51 | $135.58 | $139.75 | 11.83M |
| Oct 7, 2026 | $139.50 | $140.80 | $137.49 | $137.87 | 8.04M |
| Oct 6, 2026 | $138.46 | $140.60 | $136.18 | $137.97 | 9.48M |
| Oct 5, 2026 | $135.22 | $137.90 | $134.15 | $136.08 | 7.84M |
| Oct 2, 2026 | $139.415 | $139.5675 | $133.47 | $134.38 | 8.86M |
| Oct 1, 2026 | $139.05 | $140.80 | $134.765 | $137.76 | 10.23M |
| Sep 30, 2026 | $129.75 | $135.08 | $128.85 | $134.01 | 9.03M |
| Sep 29, 2026 | $130.83 | $132.44 | $128.12 | $129.94 | 10.08M |
| Sep 28, 2026 | $129.80 | $131.89 | $126.75 | $131.45 | 11.94M |
| Sep 25, 2026 | $137.25 | $139.83 | $135.60 | $135.62 | 8.24M |
| Sep 24, 2026 | $139.90 | $141.0422 | $137.53 | $137.78 | 9.58M |
| Sep 23, 2026 | $137.22 | $141.54 | $136.15 | $140.78 | 11.37M |
| Sep 22, 2026 | $141.83 | $142.10 | $135.23 | $137.00 | 12.58M |
| Sep 21, 2026 | $136.82 | $140.16 | $135.62 | $137.68 | 10.89M |
| Sep 18, 2026 | $139.71 | $139.94 | $135.07 | $135.47 | 19.25M |
| Sep 17, 2026 | $139.065 | $140.5369 | $136.00 | $138.47 | 9.86M |
| Sep 16, 2026 | $139.20 | $141.67 | $138.33 | $139.82 | 9.86M |
| Sep 15, 2026 | $139.15 | $147.57 | $139.00 | $141.90 | 14.71M |
| Sep 14, 2026 | $140.00 | $143.1899 | $137.24 | $142.35 | 17.5M |
| Sep 11, 2026 | $130.50 | $134.45 | $130.39 | $132.53 | 10.73M |
The latest Smart Investors Daily articles mentioning NOW.
Company
Market Activity
Research & News
NOW research
Company profile and research snapshot.
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 7, 2026 | Argus Research | Buy | — |
| Oct 6, 2026 | UBS | Neutral | — |
| Oct 6, 2026 | Stifel | Buy | — |
| Sep 21, 2026 | Cantor Fitzgerald | Overweight | — |
| Sep 11, 2026 | Needham | Buy | — |
No generated briefing is available yet.
Yahoo · Oct 9, 2026
Based on the average brokerage recommendation (ABR), ServiceNow (NOW) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?
Yahoo · Oct 9, 2026
Palantir isn't the only AI software stock worth watching. Here's how I'd rank all five over the next five years.
Yahoo · Oct 9, 2026
AI enthusiasm just hit a reality check as OpenAI’s revenue reset and eye catching $1.4b valuation talks whipsawed cloud and chip stocks, yet the company still targets an annualized $70b run rate by year end. That mix of excitement and doubt is where opportunities often emerge. This article walks through 3 stocks from our Global AI Exposed Cloud & Hyperscaler Platforms screener that appear particularly sensitive to this news shock. The three stocks below are just a sample, and the full screen...
Yahoo · Oct 8, 2026
Work4Flow today announced a structured 90-day program that moves enterprises from Salesforce to ServiceNow CRM, carrying data and schema with the business logic and customers lifecycles processes that run on them. The program uses agentic intelligence to understand enterprise CRM end to end, assess migration readiness, interpret the intent behind Flows, Apex triggers, validation rules and approvals, rebuild that logic in ServiceNow CRM, and migrate data, relationships and custom objects through
Interpretive context generated from the platform’s current data sources.
ServiceNow, Inc. shares closed at $140.86, reflecting a daily gain of approximately 1.07%, per SID market data. Over the trailing one-month period, NOW has appreciated 6.59%, while the three-month return stands at a robust 29.75%, indicating strong medium-term momentum. However, the stock remains down 9.46% over the past twelve months, suggesting longer-term headwinds persist. From a technical perspective, NOW trades well above both its 50-day moving average of $131.61 and its 200-day moving average of $111.21, according to Massive/Polygon data, confirming a bullish trend structure across both intermediate and long-term timeframes. The 14-day RSI reads 56.2, placing the stock in neutral territory with room to move higher before reaching overbought conditions. Average daily trading volume stands at approximately 1.41 million shares, while the stock carries a beta of 0.972, indicating volatility roughly in line with the broader market.
ServiceNow currently commands a market capitalization of approximately $180 billion, placing it among the largest enterprise software companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 104.21, reflecting a substantial premium relative to the broader Technology sector and indicating that investors are pricing in significant future earnings growth. The PEG ratio stands at 26.18, according to SID market data, suggesting that even when adjusting for expected growth, the valuation remains elevated by conventional standards. Additionally, NOW carries a price-to-book ratio of 15.96, underscoring the market's premium valuation of the company's intangible assets and recurring revenue base. ServiceNow does not pay a dividend, consistent with its growth-oriented capital allocation strategy. Per SEC filings, the company continues to reinvest cash flows into product development and go-to-market expansion rather than returning capital to shareholders through distributions.
ServiceNow's composite smart money score sits at 45 out of 100, generating a neutral signal overall, per SID market data. The institutional component scores a perfect 25 out of 25, reflecting exceptionally strong institutional ownership and continued accumulation by major fund managers, according to 13F institutional filings. Dark pool activity registers at 12.0 out of 25, indicating moderate off-exchange trading interest. Congressional trading activity scores 7.6 out of 25, showing limited but notable legislative interest in the stock. The insider component scores 0.0 out of 25, the lowest possible reading. Per SEC Form 4 filings, corporate insiders executed 20 transactions over the past 90 days, comprising 5 purchases and 15 sales. This three-to-one sell-to-buy ratio suggests insiders have been net sellers, which is common for highly valued technology companies where executive compensation is heavily equity-based. The divergence between strong institutional conviction and insider selling activity contributes to the overall neutral composite reading.
ServiceNow has demonstrated a consistent pattern of exceeding analyst expectations in recent quarters, per company earnings reports. In the quarter reported on April 22, the company posted earnings of $0.97 per share against a consensus estimate of $0.80, delivering a positive surprise of $0.17, or approximately 21.25%. The following quarter reported on July 22 continued this trend, with actual earnings of $0.90 per share versus estimates of $0.76, representing a $0.14 beat. Looking ahead, analysts project earnings of $0.8915 per share for the quarter reporting on January 29, according to analyst estimates. For the October 28 reporting period, the consensus estimate stands at $0.93 per share. The sequential increase in estimates from $0.8915 to $0.93 reflects growing analyst confidence in ServiceNow's earnings trajectory, supported by the company's track record of meaningful upside surprises across consecutive reporting periods.
Wall Street consensus on ServiceNow remains predominantly positive, with recent analyst activity reaffirming bullish stances, per Wall Street analyst reports. On October 7, Argus Research reiterated its Buy rating, while Stifel similarly maintained its Buy recommendation on October 6. Cantor Fitzgerald reaffirmed its Overweight rating on September 21, and Needham reiterated a Buy on September 11, according to SID consensus data. UBS represents the lone cautious voice among recent coverage updates, maintaining its Neutral rating on October 6. Notably, none of the five most recent analyst actions involved downgrades; all were reiterations of existing positions, indicating stable conviction levels. Of the five most recent ratings, four carry bullish designations (Buy or Overweight) while one remains Neutral, resulting in an 80% bullish consensus rate among active coverage. No analyst has issued a Sell or Underperform rating in the recent coverage cycle, reflecting broad institutional confidence in ServiceNow's competitive positioning and growth trajectory.
The latest Smart Investors Daily articles mentioning NOW.
