Yahoo · Sep 18, 2026
ServiceNow (NOW) Stock Falls Amid Market Uptick: What Investors Need to Know
In the most recent trading session, ServiceNow (NOW) closed at $135.47, indicating a -2.17% shift from the previous trading day.
NASDAQ · NOW
ServiceNow, Inc.
Technology · Software - Application
$135.47
Down-$3.00 (-2.17%)
Updated Sep 20, 2026, 12:15 PM
SID Score
5.9/10
Composite research score
Smart Money
40/100
Neutral
- Market cap
- 180.01B
- P/E ratio
- 104.21
- Dividend yield
- 0.00%
- 52-week range
- $81.24 – $161.93
- Volume
- 19.25M
- Avg. volume
- 1.41M
Price performance
NOW price history
1M range · 19 trading sessions · Daily adjusted prices
NOW closed at $135.47 after 19 trading sessions, up 5.79% for the selected period.
- Last close
- $135.47
- Period change
- +5.79%
- Period low
- $125.80
- Period high
- $147.99
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 18, 2026 | $139.71 | $139.94 | $135.07 | $135.47 | 19.25M |
| Sep 17, 2026 | $139.065 | $140.5369 | $136.00 | $138.47 | 9.86M |
| Sep 16, 2026 | $139.20 | $141.67 | $138.33 | $139.82 | 9.86M |
| Sep 15, 2026 | $139.15 | $147.57 | $139.00 | $141.90 | 14.71M |
| Sep 14, 2026 | $140.00 | $143.1899 | $137.24 | $142.35 | 17.5M |
| Sep 11, 2026 | $130.50 | $134.45 | $130.39 | $132.53 | 10.73M |
| Sep 10, 2026 | $130.64 | $134.70 | $130.64 | $131.17 | 13.85M |
| Sep 9, 2026 | $133.58 | $134.5999 | $130.852 | $131.11 | 10.67M |
| Sep 8, 2026 | $136.72 | $136.98 | $132.4583 | $134.21 | 14.61M |
| Sep 4, 2026 | $143.315 | $145.2582 | $138.80 | $141.26 | 12.51M |
| Sep 3, 2026 | $140.99 | $146.98 | $140.81 | $145.59 | 18.17M |
| Sep 2, 2026 | $140.30 | $142.60 | $136.375 | $136.72 | 14.62M |
| Sep 1, 2026 | $144.55 | $146.9599 | $142.06 | $142.90 | 16.93M |
| Aug 31, 2026 | $142.08 | $149.60 | $141.69 | $147.99 | 26.01M |
| Aug 28, 2026 | $138.48 | $145.72 | $137.80 | $144.71 | 29.03M |
| Aug 27, 2026 | $130.48 | $139.32 | $130.25 | $138.43 | 27.82M |
| Aug 26, 2026 | $122.33 | $126.56 | $121.88 | $125.80 | 13.38M |
| Aug 25, 2026 | $125.955 | $129.805 | $125.25 | $127.00 | 12.32M |
| Aug 24, 2026 | $128.055 | $130.15 | $127.59 | $128.05 | 8.95M |
Latest NOW news
The latest Smart Investors Daily articles mentioning NOW.
Stock researchCompany · Overview
NOW research
Overview
Company profile and research snapshot.
Company profile
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $1,172.71
- Implied upside
- —
- Analysts
- 32
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 11, 2026 | Needham | Buy | — |
| Sep 8, 2026 | BTIG | Buy | — |
| Aug 19, 2026 | B of A Securities | Buy | — |
| Aug 17, 2026 | TD Cowen | Buy | — |
| Aug 12, 2026 | Wells Fargo | Overweight | — |
News briefing
No generated briefing is available yet.
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AI research layers
Interpretive context generated from the platform’s current data sources.
ServiceNow Stock Performance
ServiceNow, Inc. shares traded at $135.47, reflecting a daily gain of approximately 1.07% per SID market data. The stock has demonstrated strong near-term momentum, rising 6.5% over the past month and surging 42.54% over the trailing three-month period. However, on a twelve-month basis, shares remain down 21.7%, indicating that the recent rally has only partially recovered longer-term losses. From a technical perspective, NOW trades well above both its 50-day moving average of $122.66 and its 200-day moving average of $110.50, suggesting a sustained upward trend according to Massive/Polygon data. The 14-day relative strength index sits at 41.8, positioning the stock in neutral territory without signaling overbought or oversold conditions. ServiceNow carries a market capitalization of approximately $180 billion and maintains a beta of 0.972, indicating volatility roughly in line with the broader market. Average daily trading volume stands at approximately 1.41 million shares.
ServiceNow Valuation Analysis
ServiceNow commands premium valuation multiples consistent with high-growth enterprise software companies. The stock trades at a price-to-earnings ratio of 104.21, reflecting the market's expectation for sustained earnings expansion, per SID market data. The PEG ratio stands at 26.18, which is significantly elevated and suggests the current P/E is high relative to the company's projected earnings growth rate. Additionally, NOW carries a price-to-book ratio of 15.96, underscoring the substantial premium investors assign to the company's intangible assets, brand equity, and recurring revenue model according to SEC filings. ServiceNow does not pay a dividend, consistent with its strategy of reinvesting cash flows into product development and growth initiatives. As a Technology sector constituent, ServiceNow's valuation reflects investor confidence in the company's positioning within IT service management and enterprise workflow automation markets, though these multiples leave limited margin for execution shortfalls.
Smart Money Activity for NOW
ServiceNow's composite smart money score stands at 39 out of 100, generating a bearish signal per SID market data. The score reflects a notable divergence across tracking categories. Institutional positioning scores a perfect 25 out of 25, indicating robust accumulation by large fund managers as reported in 13F institutional filings. In contrast, insider activity scores 0 out of 25, driven by a pronounced selling imbalance — over the past 90 days, corporate insiders executed 20 transactions, comprising 14 sales versus only 6 purchases according to SEC Form 4 filings. This pattern of net insider selling suggests executives may be capitalizing on the stock's three-month rally. Dark pool activity registers at 6.8 out of 25, indicating below-average institutional block trading interest, while congressional trading activity scores 7.6 out of 25. The stark contrast between strong institutional ownership conviction and persistent insider selling creates a mixed signal that warrants close monitoring by investors evaluating directional positioning in NOW shares.
ServiceNow Earnings Outlook
ServiceNow has delivered a consistent pattern of earnings beats across recent quarters. In the most recent reported quarter, the company posted earnings per share of $0.90 against analyst estimates of $0.76, representing an upside surprise of $0.14 per company earnings reports. The prior quarter showed even stronger outperformance, with actual EPS of $0.97 versus the $0.80 consensus, a $0.17 beat. The largest surprise came two quarters ago, when ServiceNow earned $0.92 per share against expectations of $0.72, delivering a $0.20 positive surprise. Looking ahead, analysts project EPS of $0.8915 for the upcoming reporting period scheduled for January 29, 2026, per analyst estimates. The sequential trajectory of earnings beats — $0.20, $0.17, and $0.14 — shows narrowing but still positive surprise margins. This track record of consistent outperformance has likely contributed to the stock's 42.54% three-month appreciation.
Wall Street Analyst Ratings for NOW
Wall Street maintains a uniformly bullish stance on ServiceNow, with all recent analyst actions reaffirming positive ratings according to SID consensus data. On September 11, 2026, Needham reiterated its Buy rating, following BTIG's Buy reaffirmation on September 8. Bank of America Securities maintained its Buy rating on August 19, while TD Cowen reiterated Buy on August 17 per Wall Street analyst reports. Wells Fargo reaffirmed its Overweight rating on August 12, completing a slate of five consecutive positive reiterations without a single downgrade. The absence of any Hold or Sell ratings among recent coverage updates reflects broad analyst confidence in ServiceNow's growth trajectory and competitive positioning in enterprise workflow automation. Notably, none of the five analysts adjusted their ratings directionally — each maintained prior bullish calls — suggesting that the stock's 42.54% three-month rally has not prompted analysts to reassess their positive outlook or flag valuation concerns at current levels.
