Yahoo · Oct 9, 2026
The AI SaaSpocalypse was supposed to crush software stocks — but this happened instead
Time to put this overused 2026 market slang to bed.
NASDAQ · CRM
Salesforce, Inc.
Technology · Software - Application
$229.13
Up+$1.33 (+0.58%)
Updated Oct 10, 2026, 11:09 PM
SID Score
6.6/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 250.77B
- P/E ratio
- 34.69
- Dividend yield
- 0.90%
- 52-week range
- $146.32 – $269.11
- Volume
- 4.68M
- Avg. volume
- 8.62M
Price performance · CRM
CRM price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 9, 2026
CRM closed at $229.13 after 21 trading sessions, down 7.50% for the selected period.
- Last close
- $229.13
- Period change
- -7.50%
- Period low
- $224.56
- Period high
- $259.43
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 9, 2026 | $229.60 | $230.71 | $226.66 | $229.13 | 4.68M |
| Oct 8, 2026 | $225.46 | $227.95 | $220.29 | $227.80 | 6.19M |
| Oct 7, 2026 | $225.24 | $226.50 | $221.53 | $224.56 | 5.19M |
| Oct 6, 2026 | $231.75 | $233.00 | $222.89 | $224.99 | 7.3M |
| Oct 5, 2026 | $234.43 | $235.02 | $227.8106 | $229.79 | 6.37M |
| Oct 2, 2026 | $238.11 | $239.00 | $233.17 | $234.69 | 7.91M |
| Oct 1, 2026 | $235.28 | $239.45 | $230.75 | $236.69 | 9.57M |
| Sep 30, 2026 | $225.40 | $233.76 | $224.4301 | $229.57 | 11.23M |
| Sep 29, 2026 | $227.27 | $228.98 | $223.43 | $225.31 | 13.51M |
| Sep 28, 2026 | $224.97 | $230.5725 | $221.18 | $227.27 | 10.33M |
| Sep 25, 2026 | $237.03 | $239.37 | $233.38 | $234.02 | 8.74M |
| Sep 24, 2026 | $240.64 | $242.09 | $237.00 | $238.22 | 11.07M |
| Sep 23, 2026 | $234.415 | $241.12 | $234.24 | $237.58 | 12.36M |
| Sep 22, 2026 | $241.50 | $242.44 | $229.81 | $233.28 | 13.64M |
| Sep 21, 2026 | $239.80 | $241.335 | $236.25 | $236.42 | 10.58M |
| Sep 18, 2026 | $244.25 | $244.25 | $236.545 | $237.92 | 21.96M |
| Sep 17, 2026 | $244.18 | $247.00 | $241.52 | $242.85 | 16.61M |
| Sep 16, 2026 | $251.85 | $256.40 | $249.60 | $250.54 | 9.43M |
| Sep 15, 2026 | $256.89 | $262.335 | $255.08 | $255.65 | 11.5M |
| Sep 14, 2026 | $255.75 | $260.18 | $251.50 | $259.43 | 12.97M |
| Sep 11, 2026 | $242.02 | $250.5472 | $242.02 | $247.72 | 9.74M |
Latest CRM news
The latest Smart Investors Daily articles mentioning CRM.
Stock researchCompany · Overview
Company
Market Activity
Research & News
CRM research
Overview
Company profile and research snapshot.
Company profile
Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $324.17
- Implied upside
- —
- Analysts
- 38
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 18, 2026 | Stephens & Co. | Equal-Weight | — |
| Sep 18, 2026 | Citizens | Market Outperform | — |
| Sep 18, 2026 | Wells Fargo | Equal-Weight | — |
| Sep 17, 2026 | Freedom Broker | Buy | — |
| Sep 17, 2026 | RBC Capital | Sector Perform | — |
News briefing
Generated Oct 10, 2026, 3:14 PM
Why Is CRM Up Today? Software Stocks Stage a Comeback
Salesforce gained 0.58% today as part of a broader recovery in software stocks, defying earlier predictions of an AI-driven SaaS apocalypse. The modest gain reflects investor optimism about the enterprise software sector's ability to integrate AI capabilities while maintaining profitability, alongside broker confidence in CRM's strategic positioning.
Bottom line: Salesforce is benefiting from a sector-wide reassessment that recognizes AI as an enhancer rather than a disruptor of SaaS business models. Investors should watch for execution on public-sector AI expansion and sustained competitive differentiation, while remaining alert to dividend policy and relative valuation versus Microsoft and other Magnificent 7 software leaders.
Yahoo · Oct 9, 2026
The SaaSpocalypse is dead: Software stocks make a comeback
Yahoo Finance Executive Editor Brian Sozzi declares the so-called “SaaSpocalypse” dead and buried as software stocks stage a comeback. After months of pressure and fears that AI could disrupt the software industry, many beaten-down names have reversed course and rallied since June
Yahoo · Oct 9, 2026
The SaaSpocalypse is dead: Software stocks make a comeback
Yahoo Finance Executive Editor Brian Sozzi declares the so-called "SaaSpocalypse" dead and buried as software stocks stage a comeback. After months of pressure and fears that AI could disrupt the software industry, many beaten-down names have reversed course and rallied since June
SeekingAlpha · Oct 9, 2026
Beyond Chips: The 3 Layers Of The AI Value Chain
For most of this AI cycle, the surprises came from chips. This year, we are seeing more also come from higher up the chain: the model companies, and a new wave of AI applications.
AI research layers
Interpretive context generated from the platform’s current data sources.
Salesforce Stock Performance
Salesforce, Inc. shares closed at $229.13, gaining 0.98% in the most recent session, per SID market data. Over the trailing one-month period, CRM has declined 6.7%, though the stock has rallied 39.48% over the past three months, indicating a sharp recovery phase followed by near-term softening. On a year-over-year basis, shares remain down 13.53%, underperforming the broader technology sector. Technically, CRM trades above its 50-day moving average of $224.06 and well above its 200-day moving average of $192.61, according to Massive/Polygon data. However, the 14-day relative strength index sits at 39.7, approaching oversold territory and suggesting recent selling pressure. The stock carries a beta of 1.253, reflecting higher volatility relative to the broader market. Average daily trading volume stands at approximately 8.62 million shares, supporting adequate liquidity for institutional positioning.
Salesforce Valuation Analysis
Salesforce currently trades at a price-to-earnings ratio of 34.69, reflecting a premium valuation consistent with large-cap enterprise software companies, per SID market data. The PEG ratio stands at 4.09, suggesting the stock's earnings growth rate does not fully justify its P/E multiple at current levels. The price-to-book ratio registers at 4.17, according to SEC filings, indicating the market prices Salesforce at more than four times its book value, typical for asset-light technology businesses with significant intangible assets. The company's market capitalization totals approximately $250.8 billion. Salesforce has also introduced a dividend program, with a current yield of 0.63%, a relatively modest but notable development for a company historically focused on reinvesting capital into growth initiatives. These valuation metrics position CRM at a premium within the technology sector, reflecting expectations for sustained revenue and earnings expansion going forward.
Smart Money Activity for CRM
Salesforce registers a composite smart money score of 58 out of 100 with a neutral signal, per SID market data. Institutional activity is notably strong, scoring a perfect 25 out of 25, indicating robust hedge fund and asset manager positioning in the stock. Congressional trading activity also scores high at 18.4 out of 25, suggesting notable interest from lawmakers' disclosed portfolios. Conversely, insider activity scores just 2.3 out of 25, reflecting a bearish tilt among company executives. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 6 purchases and 14 sales, yielding a sell-to-buy ratio of approximately 2.3 to 1. Dark pool activity registers at 12.5 out of 25, indicating moderate off-exchange institutional trading volume. The divergence between strong institutional conviction and elevated insider selling creates a mixed signal, with institutional holders maintaining significant confidence while company insiders reduce exposure at current price levels.
Salesforce Earnings Outlook
Salesforce has delivered a consistent pattern of earnings beats across recent quarters, according to company earnings reports. In the most recently reported quarter, the company posted earnings per share of $5.90 against a consensus estimate of $3.09, representing a surprise of $2.81, or approximately 91% above expectations. The prior quarter saw EPS of $3.88 versus the $2.96 estimate, a positive surprise of $0.92. The quarter before that produced EPS of $3.81 compared to the $2.69 consensus, beating by $1.12. The upcoming quarter carries an analyst consensus estimate of $3.09 per share, with results expected on September 2, 2026, per analyst estimates. The trailing three-quarter average earnings surprise stands at approximately $1.62 per share, demonstrating management's ability to consistently exceed market expectations through disciplined cost management and revenue execution across its cloud platform portfolio.
Wall Street Analyst Ratings for CRM
Recent Wall Street coverage of Salesforce reflects a broadly stable consensus, with multiple analysts reiterating existing ratings in September 2026, per SID consensus data. Stephens & Co. maintained its Equal-Weight rating, while Wells Fargo similarly reiterated an Equal-Weight position, signaling a neutral stance from two prominent firms. Citizens reiterated a Market Outperform rating, reflecting a moderately constructive view on the stock's prospects. Freedom Broker maintained its Buy rating, representing the most bullish stance among recent coverage updates. RBC Capital reiterated a Sector Perform rating, according to Wall Street analyst reports. Notably, none of the five most recent analyst actions involved a rating change, suggesting the Street has largely priced in Salesforce's recent earnings outperformance and current growth trajectory. The mix of two neutral ratings, two positive ratings, and one sector-inline rating indicates a divided but leaning-constructive consensus among covering analysts at the current $229.13 price level.
