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NASDAQ · CRM

Salesforce, Inc.

Technology · Software - Application

$229.17

Down-$1.73 (-0.75%)

Updated Oct 31, 2026, 2:40 AM

SID Score

6.7/10

Composite research score

Smart Money

52/100

Neutral

Market cap
250.77B
P/E ratio
34.69
Dividend yield
0.90%
52-week range
$146.32 – $268.27
Volume
7.89M
Avg. volume
8.62M

Price performance · CRM

CRM price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

CRM closed at $229.17 after 21 trading sessions, down 2.35% for the selected period.

Last close
$229.17
Period change
-2.35%
Period low
$224.56
Period high
$250.29
Daily close
View OHLC price history
CRM OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$231.34$234.62$227.684$229.177.89M
Oct 29, 2026$230.16$233.9669$225.04$230.907.69M
Oct 28, 2026$237.52$244.64$237.01$242.116.6M
Oct 27, 2026$245.20$248.08$240.63$240.897.59M
Oct 26, 2026$247.76$250.99$243.43$247.615.69M
Oct 23, 2026$248.59$249.41$242.30$248.575.84M
Oct 22, 2026$244.60$252.42$242.70$250.299.75M
Oct 21, 2026$241.40$244.18$237.23$241.785.43M
Oct 20, 2026$235.75$244.1443$235.60$242.438.14M
Oct 19, 2026$238.475$243.01$236.90$242.457.04M
Oct 16, 2026$250.51$251.94$237.26$240.708.35M
Oct 15, 2026$238.50$247.18$238.02$246.748.74M
Oct 14, 2026$238.40$240.11$233.59$235.956.16M
Oct 13, 2026$235.995$245.06$234.70$238.019.08M
Oct 12, 2026$236.65$240.90$231.48$233.928.88M
Oct 9, 2026$229.60$230.71$226.66$229.134.68M
Oct 8, 2026$225.46$227.95$220.29$227.806.19M
Oct 7, 2026$225.24$226.50$221.53$224.565.19M
Oct 6, 2026$231.75$233.00$222.89$224.997.3M
Oct 5, 2026$234.43$235.02$227.8106$229.796.37M
Oct 2, 2026$238.11$239.00$233.17$234.697.91M

Latest CRM news

The latest Smart Investors Daily articles mentioning CRM.

CRM research

Overview

Company profile and research snapshot.

Company profile

Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$324.17
Implied upside
—
Analysts
37
CRM recent ratings
DateFirmRatingTarget
Oct 21, 2026Cantor FitzgeraldOverweight—
Oct 21, 2026DA DavidsonNeutral—
Oct 12, 2026B of A SecuritiesBuy—
Sep 18, 2026Stephens & Co.Equal-Weight—
Sep 18, 2026CitizensMarket Outperform—
Open full forecast

News briefing

Generated Oct 30, 2026, 9:18 PM

Why Is CRM Down Today?

Salesforce shares declined 0.75% today amid a broader softening in the SaaS sector, as competitors like ServiceNow and Twilio report disappointing guidance despite earnings beats. While CRM itself received modest positive analyst revisions on AI progress and Braze integration, the stock is caught in the undertow of sector-wide headwinds plaguing enterprise software valuations.

    Bottom line: CRM's modest decline reflects sector rotation rather than company-specific weakness, as Salesforce maintains solid AI product momentum and analyst backing while peers struggle with guidance. Investors should view this pullback as a potential entry point given the company's competitive positioning, though near-term SaaS sector sentiment remains pressured by macro uncertainty and growth normalization fears.

    Yahoo · Oct 30, 2026

    Earnings Beat May Change The Case For Bandwidth Stock

    Bandwidth reported third quarter 2026 sales of US$234.02 million and net income of US$5.25 million, with management lifting full year revenue guidance to a range of US$905 million to US$910 million and amending its credit facility to expand revolving commitments to US$200 million. The expanded global contact center partnership with Salesforce, together with a larger and longer dated credit line, indicates that management is positioning Bandwidth for higher cloud communications demand and...

    Yahoo · Oct 30, 2026

    Is Bandwidth (BAND) A Bargain Following Its Q3 Beat And Higher Outlook?

    Bandwidth (BAND) just delivered a busy Q3 2026. The telecom software player reported higher sales and earnings, raised its full year outlook, expanded its Salesforce partnership, and secured fresh credit capacity. Investors have reacted quickly to the Q3 update, with Bandwidth’s 1-day share price return of 9.62% and 7-day share price return of 31.14% pointing to fresh enthusiasm after the earnings beat, higher guidance and the expanded Salesforce partnership. That comes after a choppy stretch...

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Salesforce, Inc. Stock Performance

    Salesforce, Inc. shares closed at $230.90, reflecting a daily gain of approximately 0.98% per SID market data. Over the trailing one-month period, CRM has appreciated 7.46%, while the three-month return stands at a robust 33.98%, indicating strong intermediate-term momentum. However, the stock remains down 5.52% on a year-over-year basis, suggesting longer-term headwinds persist. Technically, CRM trades below its 50-day moving average of $237.93 but well above its 200-day moving average of $196.02, according to Massive/Polygon data. The 14-day relative strength index reads 64.1, positioning the stock in neutral-to-slightly-bullish territory without entering overbought conditions. Average daily trading volume stands at approximately 8.62 million shares. With a beta of 1.253, CRM exhibits higher volatility than the broader market, amplifying both upside and downside moves relative to benchmark indices.

    Salesforce, Inc. Valuation Analysis

    Salesforce carries a market capitalization of approximately $250.77 billion, making it one of the largest enterprise software companies globally, per SID market data. The stock trades at a price-to-earnings ratio of 34.69, reflecting a premium valuation relative to the broader Technology sector. The PEG ratio stands at 4.09, according to SID market data, suggesting the current earnings multiple may not be fully supported by the company's projected growth rate. Salesforce's price-to-book ratio of 4.17 indicates investors are paying a significant premium over net asset value, consistent with capital-light software business models. The company has established a dividend program with a yield of approximately 0.63%, a relatively recent addition to its capital return strategy per SEC filings. While the elevated PEG ratio warrants scrutiny, the valuation reflects the company's dominant position in the customer relationship management market and its expanding operating margins.

    Smart Money Activity for CRM

    Salesforce's composite smart money score stands at 52 out of 100, reflecting a neutral overall signal per SID market data. Institutional ownership sentiment scores a perfect 25 out of 25, indicating strong confidence among large asset managers and mutual funds. In contrast, the insider activity score is notably low at 2.3 out of 25, driven by a pronounced imbalance in insider transactions. According to SEC Form 4 filings, there have been 20 insider trades over the past 90 days, comprising 6 purchases and 14 sales, reflecting a net selling posture among company executives and directors. Dark pool activity scores 12.0 out of 25, suggesting moderate but unremarkable institutional block trading interest. Congressional trading activity registers at 12.3 out of 25, indicating some legislative interest in the stock per 13F institutional filings. The divergence between strong institutional conviction and persistent insider selling creates a mixed signal for investors monitoring smart money flows into Salesforce shares.

    Salesforce, Inc. Earnings Outlook

    Salesforce has delivered a consistent pattern of earnings beats across recent quarters, per company earnings reports. In the most recently reported quarter, the company posted earnings per share of $5.90 against analyst estimates of $3.09, representing a substantial surprise of $2.81. The prior quarter saw EPS of $3.88 versus estimates of $2.96, a positive surprise of $0.92, while the quarter before that delivered $3.81 against a consensus of $2.69, beating by $1.12. These consecutive beats underscore improving operational efficiency and disciplined cost management. Looking ahead, analysts project earnings of $3.09 per share for the upcoming quarter with results expected on September 2, 2026, according to analyst estimates. The magnitude of recent surprises suggests consensus forecasts may continue to underestimate Salesforce's earnings power, though narrowing beat margins across the sequence from $2.81 to $0.92 indicate expectations are gradually recalibrating upward.

    Wall Street Analyst Ratings for CRM

    Recent Wall Street analyst activity on Salesforce reflects a generally constructive but mixed outlook, per SID consensus data. On October 21, 2026, Cantor Fitzgerald reiterated its Overweight rating, maintaining a positive stance on the stock. The same day, DA Davidson reiterated its Neutral rating, indicating a more cautious posture. Notably, Bank of America Securities upgraded CRM to Buy from Underperform on October 12, 2026, representing a significant two-notch upgrade that signals a meaningful shift in the firm's thesis, according to Wall Street analyst reports. Stephens & Co. reiterated an Equal-Weight rating on September 18, 2026, while Citizens maintained its Market Outperform rating on the same date. The Bank of America upgrade stands out as the most consequential action, reversing a previously bearish call. The balance of recent ratings skews positive, with two bullish ratings, two neutral holds, and no new downgrades among the five most recent analyst actions covering Salesforce.