Yahoo · Nov 5, 2026
Expedia’s Stock Gives Back Some Gains After Murky Outlook
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NYSE · BKNG
Booking Holdings Inc.
Consumer Cyclical · Travel Services
$170.97
Up+$15.30 (+9.83%)
Updated Nov 5, 2026, 6:33 AM
SID Score
5.9/10
Composite research score
Smart Money
35/100
Bearish
- Market cap
- 170.17B
- P/E ratio
- 33.89
- Dividend yield
- 22.46%
- 52-week range
- $146.28 – $5,518.84
- Volume
- 14.64M
- Avg. volume
- 283.4K
Price performance · BKNG
BKNG price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Nov 4, 2026
BKNG closed at $170.97 after 21 trading sessions, up 9.69% for the selected period.
- Last close
- $170.97
- Period change
- +9.69%
- Period low
- $147.94
- Period high
- $170.97
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Nov 4, 2026 | $160.39 | $174.09 | $160.00 | $170.97 | 14.64M |
| Nov 3, 2026 | $154.99 | $158.13 | $150.94 | $155.67 | 13.45M |
| Nov 2, 2026 | $150.905 | $155.90 | $149.805 | $153.75 | 9.68M |
| Oct 30, 2026 | $152.15 | $152.6195 | $147.285 | $148.13 | 8.37M |
| Oct 29, 2026 | $150.60 | $151.84 | $147.53 | $150.43 | 5.91M |
| Oct 28, 2026 | $148.90 | $149.935 | $146.28 | $147.94 | 8.57M |
| Oct 27, 2026 | $153.435 | $153.435 | $149.87 | $150.14 | 7.38M |
| Oct 26, 2026 | $155.835 | $155.85 | $151.35 | $153.14 | 5.58M |
| Oct 23, 2026 | $159.36 | $159.81 | $155.58 | $155.83 | 5.93M |
| Oct 22, 2026 | $157.55 | $164.73 | $157.385 | $161.10 | 7.06M |
| Oct 21, 2026 | $160.975 | $162.75 | $156.93 | $158.38 | 8.55M |
| Oct 20, 2026 | $163.51 | $166.38 | $162.68 | $163.92 | 7.52M |
| Oct 19, 2026 | $161.75 | $162.74 | $159.34 | $162.60 | 5.05M |
| Oct 16, 2026 | $167.21 | $168.25 | $162.64 | $163.45 | 6.37M |
| Oct 15, 2026 | $162.94 | $168.49 | $162.31 | $165.80 | 7.76M |
| Oct 14, 2026 | $156.78 | $160.75 | $156.27 | $160.68 | 6.73M |
| Oct 13, 2026 | $159.255 | $161.835 | $155.93 | $157.51 | 5.96M |
| Oct 12, 2026 | $160.285 | $161.96 | $157.99 | $158.43 | 4.48M |
| Oct 9, 2026 | $160.34 | $161.05 | $158.88 | $160.34 | 4.22M |
| Oct 8, 2026 | $154.62 | $160.68 | $154.26 | $159.97 | 7.78M |
| Oct 7, 2026 | $157.665 | $158.26 | $155.35 | $155.87 | 6.33M |
Latest BKNG news
The latest Smart Investors Daily articles mentioning BKNG.
Stock researchCompany · Overview
Company
Market Activity
Research & News
BKNG research
Overview
Company profile and research snapshot.
Company profile
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $6,078.47
- Implied upside
- —
- Analysts
- 30
| Date | Firm | Rating | Target |
|---|---|---|---|
| Nov 4, 2026 | B. Riley Securities | Buy | — |
| Nov 4, 2026 | Rosenblatt | Buy | — |
| Nov 4, 2026 | Susquehanna | Positive | — |
| Nov 4, 2026 | Evercore ISI Group | Outperform | — |
| Nov 4, 2026 | Citizens | Market Perform | — |
News briefing
Generated Nov 4, 2026, 9:10 PM
Why Is BKNG Up 9.83% Today?
Booking Holdings surged nearly 10% following Q3 earnings that beat on earnings per share despite missing on revenue expectations. The strong stock reaction suggests investors are rewarding the company's solid bottom-line performance and long-term AI opportunities, even as management signals some demand moderation ahead.
Bottom line: Booking's 9.83% rally reflects a market rewarding earnings beats and AI optimism while discounting near-term demand concerns and revenue misses. Investors should watch closely for Q4 booking trends and management commentary on AI monetization to determine whether today's rebound is justified or a head-fake ahead of potential slowdown.
Yahoo · Nov 4, 2026
Booking (BKNG) Stock Jumps As Q3 Results Spotlight Margin Strength
Booking Holdings lit up the screen today. The stock jumped 9.8% to US$170.98, a sharp move for a company of this size, after posting Q3 2026 results that outpaced its own guidance on room nights, gross bookings and adjusted revenue. Short term traders see a price spike. Longer term investors see something different: a travel platform reporting a trailing net profit margin of 25.5% and a trailing P/E of 17.8x that sits below both peer and broader industry averages. That mix of strong...
Yahoo · Nov 4, 2026
The Dow Rallies Back Above a Key Average, but Five Charts Made Even Bigger Moves Today
Stock Preachers News Commentary - The Dow Jones Industrial Average was up 1,572.58 points, or 3.04%, at 53,359.30 as of 2:45 p.m. ET on Wednesday, putting it back above its 50-day moving average. The S&P 500 was up 1.78% and the Nasdaq Composite was up 1.83% at the same time, and all four major U.S. indexes were trading higher. Active Companies from around the markets with current developments this week include: 3M Company (NYSE: MMM), Stanley Black & Decker, Inc. (NYSE: SWK), CDW Corporation (N
ChartMill · Nov 4, 2026
S&P 500 Top Movers: Gainers and Losers in Today's US Session
S&P 500 top movers for today's US session, with XYZ leading gainers at 15.99% and FIS leading losers at -24.87%.
AI research layers
Interpretive context generated from the platform’s current data sources.
Booking Holdings Inc. Stock Performance
Booking Holdings Inc. has experienced significant downward pressure across multiple timeframes, per SID market data. The stock currently trades at $155.67, reflecting a daily decline of 0.42% and a one-month loss of 3.31%. Over the trailing three-month period, BKNG has declined 20.86%, while the one-year drawdown stands at a steep 97.18%. The stock is trading well below both its 50-day moving average of $170.15 and its 200-day moving average of $1,192.26, indicating sustained bearish technical momentum. The 14-day relative strength index registers at 45.8, positioning the stock in neutral-to-weak territory without yet reaching oversold conditions. According to Massive/Polygon data, average daily trading volume stands at approximately 283,405 shares. BKNG carries a beta of 1.254, indicating above-average sensitivity to broader market movements. The current market capitalization sits at approximately $170.17 billion despite the prolonged price deterioration across all measured periods.
Booking Holdings Inc. Valuation Analysis
Booking Holdings Inc. currently trades at a price-to-earnings ratio of 33.89, reflecting a premium valuation relative to broader market averages, per SID market data. The PEG ratio stands at 5.19, suggesting that the stock's earnings multiple significantly exceeds its expected growth rate, a metric that typically signals elevated valuation risk. According to SEC filings, the company reports a negative price-to-book ratio of -36.10, indicating that Booking Holdings carries negative shareholders' equity on its balance sheet, a characteristic driven by aggressive share repurchase programs that have accumulated substantial treasury stock. The company offers a modest dividend yield of 0.73%. As a Consumer Cyclical sector constituent, Booking Holdings' valuation remains particularly sensitive to macroeconomic conditions and discretionary spending trends. The combination of a high PEG ratio and negative book value presents a complex valuation profile that distinguishes the company from traditional value frameworks used across the sector.
Smart Money Activity for BKNG
Smart money indicators for Booking Holdings reflect a decidedly bearish posture, with the composite smart money score registering at just 35 out of 100, per SID market data. The insider trading component scores 0.0 out of 25, driven by uniformly negative activity — SEC Form 4 filings reveal nine insider transactions over the past 90 days, all of which were sales with zero insider purchases recorded during the period. This consistent selling pattern across company executives signals a notable lack of insider confidence at current price levels. Institutional positioning, by contrast, scores a perfect 25 out of 25, indicating robust ownership and engagement from major fund managers according to 13F institutional filings. Dark pool activity scores a moderate 8.5 out of 25, suggesting below-average institutional accumulation through off-exchange venues. Congressional trading activity registers at 1.6 out of 25, reflecting minimal legislative interest. The stark divergence between strong institutional ownership and aggressive insider selling creates a conflicting signal within the overall bearish smart money framework.
Booking Holdings Inc. Earnings Outlook
Booking Holdings Inc. has demonstrated a pattern of outperforming consensus expectations in its most recently reported quarters, according to company earnings reports. In the quarter reported on November 3, the company delivered earnings of $4.66 per share against analyst estimates of $4.49, representing a positive surprise of $0.17 or approximately 3.8%. The quarter reported on August 4 similarly exceeded forecasts, with actual earnings of $2.54 per share versus estimates of $2.44, a $0.10 positive surprise. Looking ahead, analyst estimates project earnings of $4.50 per share for the upcoming October 27 reporting date and $2.44 per share for the July 28 report. The sequential estimate of $4.50 for the next quarter represents a slight step-down from the prior period's $4.66 actual result. Both upcoming quarters carry estimates that align closely with prior-period actuals, suggesting analysts anticipate relatively stable earnings performance for Booking Holdings in the near term.
Wall Street Analyst Ratings for BKNG
Wall Street analyst coverage of Booking Holdings Inc. reflects a moderately constructive but largely status-quo outlook, per SID consensus data. Among the five most recent analyst actions, no rating changes have been issued — all represent reiterations of existing positions. BTIG reiterated its Buy rating on October 22 and previously on September 24, maintaining consistent bullish conviction on the stock. Truist Securities also reiterated a Buy rating on September 30, according to Wall Street analyst reports. On the neutral side, Cantor Fitzgerald maintained its Neutral rating on October 12, while Wells Fargo reiterated an Equal-Weight position on October 7. The distribution shows two firms maintaining Buy ratings against two firms holding neutral-equivalent stances, indicating a split consensus without strong directional conviction. Notably, no analyst has issued a downgrade or Sell-equivalent rating among the recent coverage updates, suggesting that despite the stock's substantial price decline, analysts have not moved to explicitly bearish positioning on Booking Holdings.
